Hundreds of millions in revenue generated with our strategic optimization programs.


But don’t take our word for it. Hear about the amazing results from 15+ years in business, straight from the source.

Find the perfect case study:
Xerox

How Xerox Leveraged User Insights To Inform A Redesigned Shopping Experience

See how Xerox established a robust experimentation practice with The Good’s Digital Experience Optimization Program™.

MasterCraft-Featured

How Premium Boat Manufacturer MasterCraft Optimized Their Website For High-Consideration Shoppers

Learn how performance boat manufacturer MasterCraft built a library of user insights and implemented website improvements for a 33:1 return on investment with The Good’s Digital Experience Optimization Program™.

laird case study

Laird Superfood Sees 17:1 ROI On The DXO Program™

The team at Laird Superfood shares how they achieved a 17:1 ROI on the Digital Experience Optimization Program™ with a “stay curious, test to learn” mindset.

Dynojet homepage

Dynojet Sees $5 Million in Annualized Revenue Gains By Filling Gaps In Their Org Chart

Find out how Dynojet unlocked the expertise of a whole team of strategists, researchers, designers, and more on the Digital Experience Optimization Program™.

Beckett Simonon Sees an Annualized ROI of 237% on the DXO Program™

Learn how Beckett Simonon was able to see an annualized ROI of 237% on the Digital Experience Optimization Program™.

Prep Expert Optimizes Their Website For 64:1 ROI

Learn how Prep Expert used data-backed decision-making to cut through internal politics and achieve 64:1 ROI on The Good’s Digital Experience Optimization Program™.

DTC Furniture Maker Fully Turns An Out-of-stock Issue Into A 75:1 ROI

Learn how they navigated unprecedented demand (and out-of-stock issues) to ultimately generate a 75:1 return on their investment in The Good’s DXO Program™.

eManualOnline Sees A £530K Increase In Annualized Revenue

Read how eManualOnline embraced a spirit of experimentation by working with The Good for a 50% win rate and a 9:1 ROI.

Diana James Homes Identifies Best-Fit Customers With The DXO Program™

Hear from Carolyn McDonough, Co-CEO of Diane James Home, about how they leveraged The Good’s expertise to identify and optimize for their best-fit customers.

Swiss Gear

Swiss Gear Priotized Experimentation To Improve Off-Season User Experience

See how Swiss Gear leveraged experimentation to improve off-season user experience with The Good’s Digital Experience Optimization Program™.

The Good – WheelerShip Case Study Featured

WheelerShip Smoothly Navigates a Website Replatforming & Redesign for an Improved Conversion Funnel

Learn how WheelerShip dramatically improved UX during a website re-platforming and redesign thanks to The Good’s Digital Experience Optimization Program™.

Independent Sunglass Brand Builds New Website Based on User Behavior

Learn how Optic Nerve increased online revenue by 84% in the highly competitive, big-company-dominated sunglasses industry with The Good’s Digital Experience Optimization Program™.

Outdoor Lifestyle Brand Increased Online Revenue by 149%

Hear from Russell Borne, Brand Manager at Snow Peak, about how they unlocked 149% online sales growth with The Good’s Digital Experience Optimization Program™.

Rollie Nation Enhanced Their Mobile Browsing Experience

Learn how Rollie Nation saw a 165% return on investment with The Good’s Digital Experience Optimization Program™.

TreeRing Expands Their Impact With A Full Team of Experts

Learn how The Good’s roadmaps delivered a clear path to improved digital experiences for TreeRing.

Photo of Studio M website and logo

Studio M Builds Experimentation and Innovation Into the Heart of the Decision-Making Process

Studio M partnered with The Good to foster a culture of experimentation, helping them move beyond assumptions and into data-backed decisions.

Outdoor Apparel Company Unlocks User Insights And A 2:1 ROI

Hear from Devin O’Dea, CMO of Fayettechill, about how they unlocked user insights for a 2:1 return on investment on The Good’s Digital Experience Optimization Program™.

Marmoset Streamlined The Path To Purchase on The DXO Program™

Learn how Marmoset leveraged research and testing on the Digital Experience Optimization Program™ to direct users towards purchase.

Leading Helmet Brand Learns The Power Of Data-Driven Website Design

Hear from Heather Henricks, Digital Brand Manager, about how Bell Helmets leveraged digital experience optimization to fundamentally shift website redesign processes.

Klean Kanteen Reduces Support Inquiries and Improves The Mobile User Experience

Learn how Klean Kanteen leveraged research to prioritize website improvement opportunities and furthered its goal to displace single-use container pollution with The Good’s DXO Program™.

Easton

Baseball Company Realizes 9:1 ROI On The DXO Program™

Hear from Stephen Lease, Director of Digital Marketing, about how Easton achieved 9:1 ROI on The Good’s Digital Experience Optimization Program™.

Now It’s Your Turn

We harness user insights and unlock digital improvements beyond your conversion rate. Let’s talk about putting digital experience optimization to work for you.