Mitigate cancellations with expert research, design, and product strategy- all under one roof.
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Validate feature changes and additions before implementation to save on valuable resources.
Simplify decision-making by staying laser-focused on the research, data, and your goals.
Amplify your team’s capabilities and impact with a fractional team focused on reducing cancellations.
Form a deepened understanding of customers and build a valuable knowledge center of customer insights.
With a robust toolkit and a dedicated pod of experts, we turn insights into product improvements that make users stick around.
With a full-funnel analysis of your digital experience, we identify why users are leaving. Research methods like data analysis, heat mapping, and session recordings help us uncover the biggest opportunities to better retain your users.
Armed with insights, we prioritize improvement opportunities and deliver strategic and thematic roadmaps for a clear path forward.
We test and validate improvements to the digital journey so you have confidence that changes will mitigate cancellations. Depending on the project, we use methods including A/B testing, first-click testing, tree testing, and more.
The Good’s research expertise and fresh insight has made them a valuable partner.
Their recommendations have helped us move the needle on customer engagement and drive product growth.”
Aditya Lakshminarayan
Product Marketing Manager
Adobe Cloud
Having The Good come in allows you to validate your hypotheses, your thinking, and get an early read on whether you’re going in the right direction or not.
The case for change becomes a no-brainer. All the senior team needs to do is tick it off and say, ‘yes.’”
David Humber
Head of Conversion
The Telegraph
We’re a lean marketing team at TreeRing, and we don’t have the resources internally to support execution of test ideas.
We needed to work with an agency that could become an extension of our team—both on the research and ideation side and on the execution. And that’s what The Good is.
Leo Strupczewski
VP of Marketing
TreeRing
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Certified experts with degrees in HCI, design, research, development, and more.
Work with team members who have optimized the digital experience of Fortune 500 companies.
You’ll be one of an elite few. We stay experts by limiting who we work with.
Our founder has written three best-selling books on optimization.
On average, team members have 10 years of experience in digital optimization.
We leverage learnings from tens of thousands of research data points.
We’ll know if it’s a good mutual fit after just one call.
A general practitioner isn’t going to solve your digital experience challenges. You need a team of experts to diagnose and prescribe a solution.
Every Digital Experience Optimization Program™ starts with an introductory call to see if it’s a good mutual fit. Let’s talk!