Privacy Policy

Last Updated: April 9, 2026

The Good Group Inc. (“The Good,” “Company,” “we,” “us,” or “our”) provides digital experience optimization services for businesses (“Services”). The Services are made available through our website located at thegood.com (“Site”). This Privacy Policy (“Policy”) applies to all visitors and users of our Site and Services, unless governed by a separate agreement between The Good and you.

Please read this Policy carefully, along with our Terms of Service (“Terms”), as they describe the agreement between you and/or your company (“you” or “your”) and us. This Policy describes our data collection, processing, and usage practices, your choices regarding use, access, and correction of your personal information, and how we use data acquired through your use of our Services.

If you do not agree with the data practices described in this Privacy Policy, you should not use our Services or Site.

If you are using our Services on behalf of an entity, you represent that you are authorized to act on that entity’s behalf and that such entity acknowledges this Policy.

We may update this Policy from time to time by posting revised terms on the Site. For material changes, we will provide notice at least 30 days in advance via email or a prominent notice on the Site. Your continued use of the Site and/or Services following those changes constitutes acceptance of the revised Policy.

The Services are not intended for individuals under the age of 16. If you are under 16, you may not use the Services without verifiable parental or guardian consent.

If you have questions about this Policy, please email us at hello@thegood.com.

1. Information We Collect

Information You Provide to Us

When you engage with us or use our Services, you may provide:

• Account and Contact Information: Name, email address, business name, business address, phone number, website information, and login credentials to third-party tools required to provide our Services.
• Payment Information: Credit card or other financial information required to process transactions. All payments are processed through a secure third-party payment gateway (such as Stripe). We do not store your payment card details. We are not responsible for the data or privacy practices of any third-party payment processor, and we encourage you to review their terms and privacy policies independently.
• User Content: Any content, information, product details, images, testimonials, logos, feedback, or other materials you provide through the Site or Services.
• Communications: Information you provide when you contact us via email, forms, or other channels.

Information We Collect Automatically

When you visit our Site, we and our third-party service providers automatically collect certain information, including:

• Device and Usage Information: IP address, browser type and version, operating system, referring URL, pages viewed, time spent on pages, click behavior, and other usage statistics.
• Location Information: Approximate geographic location derived from your IP address.
• Log Data: Server logs, error reports, and other diagnostic data generated by your interaction with the Site.

Information Collected Through Tracking Technologies

We use cookies, web beacons, pixels, and similar technologies to collect information about your interactions with our Site. The specific tools and services we use include:

• Google Analytics / Google Tag Manager — website analytics and tag management. Google Privacy Policy
• HubSpot — marketing analytics, cookie consent management, and live chat. HubSpot Privacy Policy
• Hotjar — session recordings, heatmaps, and user behavior analytics. Hotjar Privacy Policy
• LinkedIn Insight Tag — website analytics and ad conversion tracking. LinkedIn Privacy Policy
• Meta (Facebook) Pixel — ad conversion tracking and analytics. Meta Privacy Policy You can manage your cookie preferences through the cookie consent banner displayed on our Site. Most web browsers also allow you to control cookies through their settings.

Service Data

When you engage us for our optimization services, we may access and analyze data from your website(s), including analytics, behavioral data, and anonymized user information (“Service Data”), solely for the purpose of providing, improving, and developing our Services.

2. How We Use Your Information

We use the information we collect for the following purposes:

• Providing, operating, and maintaining our Site and Services
• Processing transactions and sending related notices
• Responding to your inquiries and providing customer support
• Analyzing Site usage and user behavior to improve our Services
• Sending you marketing communications (with your consent or where permitted by law) — you can opt out at any time
• Customizing your experience on the Site
• Complying with legal obligations and enforcing our Terms of Service
• Protecting the rights, safety, and property of The Good, our users, and others
• Developing new products, services, and features
• Creating aggregated or de-identified data for analysis and research

3. How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

• Service Providers: We share information with third-party vendors and contractors who assist us in operating our business (e.g., payment processing, analytics, email delivery, hosting). These providers are contractually required to protect your information and use it only for the purposes we specify.
• Legal Compliance: We may disclose information if required by law, regulation, subpoena, court order, or governmental request, or if we believe disclosure is necessary to protect our rights, safety, or property, or that of our users or the public.
• Business Transfers: In connection with a merger, acquisition, reorganization, sale of assets, or bankruptcy, your information may be transferred to the successor entity, which will be bound by this Policy.
• With Your Consent: We may share information when you provide explicit consent or direct us to do so.
• Aggregated or De-Identified Data: We may share aggregated or de-identified data that cannot reasonably be used to identify you.

4. Your Privacy Rights

Depending on where you reside, you may have certain rights regarding your personal information under applicable state and international privacy laws. These may include:

Rights Available Under U.S. State Privacy Laws

If you are a resident of California (CCPA/CPRA), Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), Oregon (OCPA), Texas (TDPSA), Montana (MCDPA), or another state with an applicable consumer privacy law, you may have the right to:

• Know / Access: Request information about the categories and specific pieces of personal information we have collected about you.
• Delete: Request deletion of the personal information we hold about you, subject to certain exceptions.
• Correct: Request correction of inaccurate personal information.
• Opt Out of Sale or Sharing: We do not sell your personal information or share it for cross-context behavioral advertising. If this practice changes, we will provide a clear opt-out mechanism.
• Non-Discrimination: We will not discriminate against you for exercising your privacy rights.
• Appeal: If we deny your privacy request, you have the right to appeal that decision. We will provide instructions for how to do so.

How to Exercise Your Rights: Submit a request by emailing us at hello@thegood.com. We will verify your identity before processing your request and respond within the timeframe required by applicable law (generally 45 days, with extensions as permitted).

Authorized Agents: You may designate an authorized agent to submit requests on your behalf. We may require written authorization or power of attorney, and we may still verify your identity directly.

Additional Disclosures for California Residents

In the preceding 12 months, we have collected the following categories of personal information as defined by the CCPA: identifiers (name, email, IP address), commercial information (services purchased), internet or electronic network activity (browsing history, interactions with the Site), geolocation data (approximate location from IP address), and professional or employment-related information (business name, title).

We collect this information for the business purposes described in Section 2 above. We do not sell personal information, and we do not use or disclose sensitive personal information for purposes other than those permitted by the CCPA.

International Transfers and GDPR

If you are located in the European Economic Area, United Kingdom, or Switzerland, our legal basis for processing your personal information depends on the specific context: consent, performance of a contract, legitimate interests, or legal obligation.

You have the right to access, correct, delete, restrict processing of, or port your personal information, and to withdraw consent at any time. You also have the right to lodge a complaint with your local data protection authority.

Your information may be transferred to and processed in the United States, where data protection laws may differ from those in your jurisdiction. By using our Services, you acknowledge this transfer.

5. Data Retention

We retain personal information only as long as necessary to fulfill the purposes described in this Policy, comply with legal obligations, resolve disputes, and enforce our agreements. When we no longer have a legitimate business need to retain your information, we will securely delete or anonymize it.

6. Data Security

We implement commercially reasonable administrative, technical, and physical safeguards to protect your personal information. Our Site uses SSL/TLS encryption for data in transit, and we host our systems with reputable infrastructure providers.

However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security. In the event of a data breach involving your personal information, we will notify affected individuals and relevant authorities as required by applicable law.

7. Children’s Privacy

Our Site and Services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children under 16. If we learn that we have collected information from a child under 16, we will promptly delete it. If you believe we have collected information from a child, please contact us at hello@thegood.com.

8. Third-Party Links and Services

Our Site may contain links to third-party websites, applications, or services. This Policy does not apply to any third-party services, and we are not responsible for their privacy practices. We encourage you to review the privacy policies of any third-party services you visit.

9. Do Not Track and Global Privacy Control

We honor Global Privacy Control (GPC) signals as required by applicable law. You can enable GPC in your browser settings to automatically communicate your privacy preferences. We also respect Do Not Track (DNT) browser settings.

10. Communications and Marketing

You may opt out of marketing communications by clicking the “unsubscribe” link at the bottom of our emails or by emailing hello@thegood.com. You may not opt out of transactional emails related to your account or active services unless you terminate the engagement.

11. User Content, Testimonials, and Client Recognition

We may display your company name, logo, testimonials, or feedback on our Site with your prior consent, provided you have a paid consulting engagement or other meaningful business relationship with The Good. You may request removal of such content at any time by contacting us in writing.

12. Public Forums and Blog Comments

Our Site may offer publicly accessible blogs, comment sections, or community forums. Any information you disclose in these areas may be collected and used by others. We are not responsible for information you choose to share in public areas of the Site. You may request correction or deletion of information you have posted by contacting us at hello@thegood.com.

13. Changes to This Policy

We may update this Privacy Policy from time to time. If we make material changes, we will provide at least 30 days’ prior notice through email or a prominent notice on our Site. The “Last Updated” date at the top of this Policy reflects the date of the most recent revision. If material changes reduce the commercial utility of the Services, you may cancel any unused Services and may be eligible for a refund for any prepaid Services.

14. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:

The Good Group Inc. Email: hello@thegood.com