How to Convert Free Trial Users to Paying Customers
Here’s a secret about free trials that most SaaS organizations miss: No one signs up for a free trial to learn more about your product. They sign up to learn how your…
Turn your free & trial users into paying customers
Monetize free users with expert research, design, and product strategy- all under one roof.
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The Good is an expert digital experience optimization consultancy that helps SaaS companies scale.
Get a clear path from free to fee
Simplify decision-making by staying laser-focused on the research, data, and your goals.
Accelerate growth post-product-market fit
Turn your stable of free users into life-long paying customers.
Build a strong product-led foundation
Leverage external experts to fill in the gaps and solidify your product-led growth culture.
Stay user-centered
Form a deepened understanding of your audience to deliver experiences that monetize free users.
How it works
With a robust toolkit and a dedicated pod of experts, we turn user insights into actionable monetization opportunities.
Uncover where users are getting stuck
We audit the free-to-paid digital journey to uncover the biggest barriers and opportunities for conversion. Research methods like data analysis, heat mapping, and session recordings help us understand why users aren’t converting to paid accounts.
Roadmap clear free trial conversion strategies
Armed with insights, we roadmap opportunities to boost engagement with and visibility of paid features. Our focus is on building strategic and thematic roadmaps that outline a path from free to fee.
Test and validate changes to monetize more free users
We leverage on and off-site experimentation to validate all recommended improvements to your experience. Depending on the project, we use methods including A/B testing, first-click testing, tree testing, and more.
I really needed someone who could come in, do the research, do the analysis, and put in front of me a clear path to success…And that’s exactly what The Good gave me.
From the first conversations with the team, it was really clear they were exceptionally competent and knew what they were doing.”
Justin Albano
Digital Marketing
IDX
The Good’s research expertise and fresh insight has made them a valuable partner.
Their recommendations have helped us move the needle on customer engagement and drive product growth.”
Aditya Lakshminarayan
Product Marketing Manager
Adobe Cloud
Having The Good come in allows you to validate your hypotheses, your thinking, and get an early read on whether you’re going in the right direction or not.
The case for change becomes a no-brainer. All the senior team needs to do is tick it off and say, ‘yes.’”
David Humber
Head of Conversion
The Telegraph
SaaS companies monetize free users through the DXO Program™
The Telegraph Improves Free-To-Paid Conversion Quality With Strategic Research & Testing
How The Telegraph improved subscriber quality and journeys through user research and experimentation.
Helium 10 Optimizes Their User Experience To Better Communicate Core Software Benefits
A DXO Audit™ and ongoing DXO Program™ gave Helium 10 the user insights and validation needed to improve paid conversions.
How The Economist Defined & Executed Key Opportunities To Improve Their Paywall
Learn how The Economist leveraged the DXO Program™ to optimize the free-to-paid experience with key paywall improvements.
Fuel your efforts with the latest resources to monetize free users
Continue Reading →
An Introduction to Verb Scoring: What It Is and How To Leverage It For Product Acquisition & Monetization
For digital leaders with unique product monetization strategies (free-to-paid, freemium, trials, etc.), it can be difficult to find the balance between creating friction and delivering value. How do you understand if your…
Optimizing Paywall Strategy for Digital Media (and How We Boosted The Economist’s Subscriptions by 5%)
In the lifecycle of a customer journey, paywalls are just one component of a healthy and holistic acquisition strategy. And while we know that digital publishers likely have their hands full with…
Work with a specialized consultancy, not a ‘do everything’ agency
Certified experts with degrees in HCI, design, research, development, and more.
Work with team members who have optimized the digital experience of Fortune 500 companies.
You’ll be one of an elite few. We stay experts by limiting who we work with.
Our founder has written three best-selling books on optimization.
On average, team members have 10 years of experience in digital optimization.
We leverage learnings from tens of thousands of research data points.
Digital experience optimization is all we do.
Ready to discuss details?
We’ll know if it’s a good mutual fit after just one call.
User-centered Optimization Practices
Improved Website Performance
Ongoing Strategic Advisement
A general practitioner isn’t going to solve your digital experience challenges. You need a team of experts to diagnose and prescribe a solution.
Every Digital Experience Optimization Program™ starts with an introductory call to see if it’s a good mutual fit. Let’s talk!