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Don't forget to take a break post-Black Friday/Cyber Monday.

Drive & Convert

Drive and Convert (Ep. 121): Don’t Forget to Take a Break Post-BFCM

In this episode, Jon and Ryan discuss the benefits of taking a break post-Black Friday/Cyber Monday.

by Jon MacDonald // 29 min read

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The goal of our Insights is to help you learn new skills that accelerate the growth of your business

Optimization

Emma Leyden - Human-Centered Product Management Advice

Optimization

How Emma Leyden’s Approach to Human-Centered Product Management Delivers Results

Trusted expert Emma Leyden shares how today’s product leaders can make a measurable impact on their organizations by focusing on the user.

by Caroline Appert // 13 min read

Two people reviewing data on a laptop screen.

Optimization

The Power of Tree Testing in Optimization (With Expert Insights)

Learn how tree testing can be used to assess whether users can find resources within your site or app.

by Caroline Appert // 14 min read

colleagues reviewing experimentation results and conversion rate data.

Optimization

I’m Running Experiments. Why Hasn’t My Conversion Rate Gone Up?

Your digital platform can benefit from experimentation, but that benefit doesn’t always equate to an increasing conversion rate. Let’s explore how to manage the nuance, including special insight from experts.

by Natalie Thomas // 10 min read

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Customer Acquisition

a person signing up for an app on their mobile for through a freemium pricing offer.

Customer Acquisition

How To Use Freemium Pricing To Drive User Acquisition and Adoption

Learn how to use freemium pricing to drive user acquisition and adoption and determine the right strategy for your digital product.

by Jon MacDonald // 13 min read

Customer Acquisition

Driving Paid Traffic To A Landing Page vs. Product Page: What Is Better?

Deciding where to drive traffic starts and ends with understanding the customer journey. In this article, we answer one of optimization's most frequently asked questions, providing tips, examples, and more.

by Caroline Appert // 14 min read

Customer Acquisition

9 Use Cases For Verb Scoring To Support A Successful Product Strategy

With endless factors to keep in mind, verb scoring can help turn a company’s priorities into a product strategy.

by Natalie Thomas // 12 min read

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SaaS Website Design: 15 Examples to Inspire Your Redesign

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What Is Digital Experience Optimization?

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customer psychology in purchase decisions

How Does Psychology Influence Purchase Decisions?

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Customer Experience

Customer Experience

Reduce Churn: What The Best SaaS Cancellation Flows Have In Common

Learn what the best SaaS cancellation flows have in common and what really saves users within the online cancellation journey.

by Caroline Appert // 8 min read

colleagues discussing the benefits and unique selling points of their SaaS product.

Customer Experience

Is Your Value Promise Falling Short? Here’s How to Identify and Upgrade Tired USPs

What sets your SaaS product apart – and are users noticing it? With the benefits and unique selling points heuristic, create a product experience and website that resonates.

by Sumita Paulson // 7 min read

Customer Experience

How to Improve Referral Rates with Growth Loops

Unlike traditional funnel frameworks, growth loops turn each interaction into a chance to draw in new users. Learn how growth loops work and how to build them for long-term, exponential success.

by Natalie Thomas // 9 min read

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