Optimize every stage of your customer journey.

Explore actionable, research-backed insights to help improve user experience, increase conversions, and drive sustainable growth.

Expert Picks

B2B research

research

B2B Research Doesn’t Have To Be So Hard

Connecting with B2B software product users is complex. We spoke with four experts to learn how they circumvent the challenges in B2B research. Although their approaches varied, one theme was clear: their path to meaningful B2B research has been through relationships.

by Natalie Thomas headshot Natalie Thomas // 11 min read

a user interacting with a saas referral program.

improve retention

Building Viral Growth: Leveraging Incentives in SaaS Referral Programs & Strategies

Learn how to leverage the power of the Incentives Heuristic to encourage existing users to promote your SaaS tool.

by caroline appert profile picture Caroline Appert // 7 min read

SaaS team engaging in continuous research to put the user experience at the center of product development.

customer experience

Continuous Research: The Secret Weapon For Effective Product Teams

Discover the benefits of continuous research and how it puts the user experience at the center of product development and optimization.

by caroline appert profile picture Caroline Appert // 7 min read

Latest

Creating a data-driven product roadmap that prevents feature bloat.

data driven

The Biggest Roadmap Mistake: Prioritizing Low-Impact Features

Learn the warning signs of feature bloat and how data-driven prioritization helps build products faster, with fewer resources, and with much better outcomes.

by caroline appert profile picture Caroline Appert // 7 min read

coworkers reviewing data on their high-value user segments.

customer research

How to Identify Your Most Valuable User Segments and Prioritize Accordingly

Are you building experiences for the users that will drive growth? Here’s how to focus your efforts where they’ll have the biggest impact.

by maggie paveza Maggie Paveza // 9 min read

SaaS team engaging in continuous research to put the user experience at the center of product development.

customer experience

Continuous Research: The Secret Weapon For Effective Product Teams

Discover the benefits of continuous research and how it puts the user experience at the center of product development and optimization.

by caroline appert profile picture Caroline Appert // 7 min read

experimentation and rapid testing

data driven

How To Cut Test Cycle Time In Half Without Losing Out On User Insights

Learn how SaaS companies can reduce test cycle time to make the adoption of experiment-led growth practices more accessible.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 8 min read

business colleagues shaking hands

customer research

Three Green Flags to Look For in a Research Vendor

Product research experts share their perspectives on the three green flags to look for when vetting your next research partner.

by Natalie Thomas headshot Natalie Thomas // 6 min read

Good Question logo

Get our insights straight to your inbox

Every Tuesday, our team of experts give simple answers to your most pressing and complex questions on digital experience optimization. 

Optimization Strategy

Deep dive into optimization insights from digital experience experts. Find in-depth resources on increasing conversions, user experience, and more.

experimentation and rapid testing

data driven

How To Cut Test Cycle Time In Half Without Losing Out On User Insights

Learn how SaaS companies can reduce test cycle time to make the adoption of experiment-led growth practices more accessible.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 8 min read

meeting notes for optimization post website launch.

content optimization

You Launched A New Website; What’s Next?

We're sharing our step-by-step guide to post website launch optimization so you can maximize ROI on your redesign investments.

by maggie paveza Maggie Paveza // 8 min read

How to communicate your roadmap across the organization.

content optimization

How To Communicate Your Roadmap Across The Organization

Even the most thoughtfully crafted roadmap can only reach its full potential if it's communicated effectively across your organization. Here’s how to do it.

by caroline appert profile picture Caroline Appert // 6 min read

The differences between test and learn vs launch and learn for product strategy.

experimentation

Is “Test and Learn” or “Launch and Learn” Better? 

We’re revisiting the hotly debated "test and learn" versus "launch and learn" to help you decide which approach is best for your product strategy.

by Katie Encabo // 6 min read

a/b testing

How Kalah Arsenault’s Team Stood Up An A/B Testing Program & Doubled Volume With A New Prioritization Model

by caroline appert profile picture Caroline Appert // 8 min read

Image of the book, Behind the Click by R. Jon MacDonald

Get Behind The Click, the #1 Best-Seller in Marketing & Consumer Behavior

Learn the psychological principles behind customer decisions and how to craft digital journeys that delight, engage, and convert.

Get your copy →

Customer Acquisition

Learn how to acquire more customers and grow your audience with expert customer acquisition insights from the digital experience optimization experts at The Good.

a user interacting with a saas referral program.

improve retention

Building Viral Growth: Leveraging Incentives in SaaS Referral Programs & Strategies

Learn how to leverage the power of the Incentives Heuristic to encourage existing users to promote your SaaS tool.

by caroline appert profile picture Caroline Appert // 7 min read

a DTC ecommerce website is an important part of an omnichannel strategy.

b2c

7 Expert Tips On How Retail Brands Can Launch A DTC Ecommerce Channel

Industry experts share their top tips for how retail brands can thoughtfully and successfully launch a DTC ecommerce channel.

by Natalie Thomas headshot Natalie Thomas // 8 min read

leverage your customers network to increase market reach and relevance.

content optimization

Leverage Your Customers’ Network to Increase Product Relevance and Reach

Learn how to harness the power of positive network effects to drive SaaS growth.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 8 min read

learn how to build user trust on your SaaS website.

content optimization

How to Build User Trust on Your SaaS Website

You can bridge the gap between risk-averse B2B buyers and purchase decisions with these tactics. Find out how to build trust and increase retention.

by caroline appert profile picture Caroline Appert // 7 min read

Data & Analytics

All the best data analytics insights from The Good, experts in digital experience optimization. Learn to improve reporting, performance, and more.

Creating a data-driven product roadmap that prevents feature bloat.

data driven

The Biggest Roadmap Mistake: Prioritizing Low-Impact Features

Learn the warning signs of feature bloat and how data-driven prioritization helps build products faster, with fewer resources, and with much better outcomes.

by caroline appert profile picture Caroline Appert // 7 min read

coworkers reviewing data on their high-value user segments.

customer research

How to Identify Your Most Valuable User Segments and Prioritize Accordingly

Are you building experiences for the users that will drive growth? Here’s how to focus your efforts where they’ll have the biggest impact.

by maggie paveza Maggie Paveza // 9 min read

SaaS team engaging in continuous research to put the user experience at the center of product development.

customer experience

Continuous Research: The Secret Weapon For Effective Product Teams

Discover the benefits of continuous research and how it puts the user experience at the center of product development and optimization.

by caroline appert profile picture Caroline Appert // 7 min read

business colleagues shaking hands

customer research

Three Green Flags to Look For in a Research Vendor

Product research experts share their perspectives on the three green flags to look for when vetting your next research partner.

by Natalie Thomas headshot Natalie Thomas // 6 min read