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Customer Acquisition

How To Use Freemium Pricing To Drive User Acquisition and Adoption

Learn how to use freemium pricing to drive user acquisition and adoption and determine the right strategy for your digital product.

by Jon MacDonald // 13 min read

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Optimization

Emma Leyden - Human-Centered Product Management Advice

Optimization

How Emma Leyden’s Approach to Human-Centered Product Management Delivers Results

Trusted expert Emma Leyden shares how today’s product leaders can make a measurable impact on their organizations by focusing on the user.

by Caroline Appert // 13 min read

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Optimization

The Power of Tree Testing in Optimization (With Expert Insights)

Learn how tree testing can be used to assess whether users can find resources within your site or app.

by Caroline Appert // 14 min read

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Optimization

I’m Running Experiments. Why Hasn’t My Conversion Rate Gone Up?

Your digital platform can benefit from experimentation, but that benefit doesn’t always equate to an increasing conversion rate. Let’s explore how to manage the nuance, including special insight from experts.

by Natalie Thomas // 10 min read

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Customer Acquisition

How To Use Freemium Pricing To Drive User Acquisition and Adoption

Learn how to use freemium pricing to drive user acquisition and adoption and determine the right strategy for your digital product.

by Jon MacDonald // 13 min read

Customer Acquisition

Driving Paid Traffic To A Landing Page vs. Product Page: What Is Better?

Deciding where to drive traffic starts and ends with understanding the customer journey. In this article, we answer one of optimization's most frequently asked questions, providing tips, examples, and more.

by Caroline Appert // 14 min read

Customer Acquisition

9 Use Cases For Verb Scoring To Support A Successful Product Strategy

With endless factors to keep in mind, verb scoring can help turn a company’s priorities into a product strategy.

by Natalie Thomas // 12 min read

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customer psychology in purchase decisions

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Customer Experience

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Customer Experience

How To Leverage The Priming & Expectation Setting Heuristic To Drive Conversions

Improve your digital experience and drive conversions by leveraging the priming & expectation-setting heuristic.

by Sumita Paulson // 7 min read

Optimization

SaaS Website Design: 15 Examples to Inspire Your Redesign

Learn the fundamentals of great SaaS website design illustrated through 15 examples to inspire your redesign.

by Jon MacDonald // 16 min read

a woman holding a mobile device near a laptop.

Customer Experience

Mobile Breadcrumbs Design Guidelines for a Frictionless User Experience

These mobile breadcrumbs design guidelines will help users navigate your site and create a frictionless user experience.

by Katy Lee Solovewicz // 11 min read

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Data & Analytics

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Data & Analytics

What is Card Sorting?

Learn how card sorting, a powerful generative research tool, uncovers user expectations and supports a comprehensive UX strategy.

by Maggie Paveza // 15 min read

Data & Analytics

How To Evaluate Your Optimization Program

To assess the health of your digital experience optimization efforts, it's crucial to move beyond measurement. Here's how to evaluate instead.

by Jon MacDonald // 11 min read

Data & Analytics

This Is The Best Heatmap Software For Researchers (Yes, It Downsamples, And That Is OK)

For “dabblers” in optimization, other tools might do the trick, but Hotjar is the go-to tool for expert researchers. Here’s why and how to avoid getting misguided by claims that downsampling is always bad.

by Maria Balus // 11 min read

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