Hundreds of millions in revenue generated with our strategic optimization programs.


But don’t take our word for it. Hear about the amazing results from 15+ years in business, straight from the source.

Find the perfect case study:
Xerox

How Xerox Leveraged User Insights To Inform A Redesigned Shopping Experience

See how Xerox established a robust experimentation practice with The Good’s Digital Experience Optimization Program™.

The Economist

How The Economist Defined & Executed Key Opportunities To Improve Their Paywall

Learn how The Economist leveraged the Digital Experience Optimization Program™ to better define and execute their paywall improvement opportunities

telegraph case study

The Telegraph Improved Stakeholder Buy-In With Data-Backed Practices

Learn how The Telegraph improved stakeholder buy-in and subscriber quality with data-backed practices and a custom Digital Experience Optimization Program™.

 

How Experimentation Allowed IDX To Expand From B2B to B2C

Find out how IDX gained a competitive edge in an increasingly dense security market with the Digital Experience Optimization Program™.

Knoll Improves Directional Guidance To Capitalize On Unprecedented Market Demand

See how Knoll laid the groundwork for a better website at exactly the right moment with our Digital Experience Optimization Program™.

“The Good’s research expertise and fresh insight has made them a valuable partner.

Their recommendations have helped us move the needle on customer engagement and drive product growth.”

Aditya Lakshminarayan
ADITYA LAKSHMINARAYAN
PRODUCT MARKETING MANAGER /
ADOBE DOCUMENT CLOUD

How Premium Boat Manufacturer MasterCraft Optimized Their Website For High-Consideration Shoppers

Learn how performance boat manufacturer MasterCraft built a library of user insights and implemented website improvements for a 33:1 return on investment with The Good’s Digital Experience Optimization Program™.

munchkin case study

Munchkin Decreases Bounce Rate By Improving The Mobile User Experience

Discover how Munchkin leveraged research-backed recommendations to decrease bounce rate and improve customer engagement with The Good’s Digital Experience Optimization Program™.

“I would recommend The Good’s services to any business that operates ecommerce, especially if they’re looking for a partner that can drive measurable results month after month.”

JESSICA CASSADY
DIRECTOR OF MARKETING /
MARMOSET
laird case study

Laird Superfood Sees 17:1 ROI On The DXO Program™

The team at Laird Superfood shares how they achieved a 17:1 ROI on the Digital Experience Optimization Program™ with a “stay curious, test to learn” mindset.

the website home page for trueCABLE.

How trueCABLE’s Customer-Centered Mindset Laid The Foundation For An Experimentation Practice

Learn how trueCABLE stays customer-centered and leverages learnings from the DXO Program™ to support their growth goals.

Dynojet homepage

Dynojet Sees $5 Million in Annualized Revenue Gains By Filling Gaps In Their Org Chart

Find out how Dynojet unlocked the expertise of a whole team of strategists, researchers, designers, and more on the Digital Experience Optimization Program™.

Beckett Simonon Sees an Annualized ROI of 237% on the DXO Program™

Learn how Beckett Simonon was able to see an annualized ROI of 237% on the Digital Experience Optimization Program™.

Prep Expert Optimizes Their Website For 64:1 ROI

Learn how Prep Expert used data-backed decision-making to cut through internal politics and achieve 64:1 ROI on The Good’s Digital Experience Optimization Program™.

DTC Furniture Maker Fully Turns An Out-of-stock Issue Into A 75:1 ROI

Learn how they navigated unprecedented demand (and out-of-stock issues) to ultimately generate a 75:1 return on their investment in The Good’s DXO Program™.

Tiege Hanley Optimized the User Experience of Their Website with a DXO Audit™

Learn how Tiege Hanley unlocked new opportunities to improve the user experience of their ecommerce website with the Digital Experience Optimization Audit™.

Swiss Gear

Swiss Gear Priotized Experimentation To Improve Off-Season User Experience

See how Swiss Gear leveraged experimentation to improve off-season user experience with The Good’s Digital Experience Optimization Program™.

eManualOnline Sees A £530K Increase In Annualized Revenue

Read how eManualOnline embraced a spirit of experimentation by working with The Good for a 50% win rate and a 9:1 ROI.

Diana James Homes Identifies Best-Fit Customers With The DXO Program™

Hear from Carolyn McDonough, Co-CEO of Diane James Home, about how they leveraged The Good’s expertise to identify and optimize for their best-fit customers.

The Good – WheelerShip Case Study Featured

WheelerShip Smoothly Navigates a Website Replatforming & Redesign for an Improved Conversion Funnel

Learn how WheelerShip dramatically improved UX during a website re-platforming and redesign thanks to The Good’s Digital Experience Optimization Program™.

Independent Sunglass Brand Builds New Website Based on User Behavior

Learn how Optic Nerve increased online revenue by 84% in the highly competitive, big-company-dominated sunglasses industry with The Good’s Digital Experience Optimization Program™.

“The team at The Good have expertise and investigative analytics skills like I’ve never seen before. Their ability to dive in, research, analyze, and apply their findings to action items that get real results, has been so valuable for our business and bottom line.”

Marie Forleo headshot
MARIE FORLEO
FOUNDER & ENTREPRENEUR /
B-SCHOOL, MARIETV, COPY CURE

Outdoor Lifestyle Brand Increased Online Revenue by 149%

Hear from Russell Borne, Brand Manager at Snow Peak, about how they unlocked 149% online sales growth with The Good’s Digital Experience Optimization Program™.

“In terms of capability and outcomes, other agencies could possibly do this, but The Good’s expertise, methodology, and conversations… that’s what made the difference. The people, the quality of service, and the results.”

NICHOLAS HURTADO
CO-FOUNDER / BECKETT SIMONON
medelita case study feature

Medelita Optimized Their Homepage with a Digital Experience Optimization Audit™

Learn how a 360-degree qualitative and quantitative analysis of Medelita’s website resulted in improved desktop and mobile conversion rates.

Rollie Nation Enhanced Their Mobile Browsing Experience

Learn how Rollie Nation saw a 165% return on investment with The Good’s Digital Experience Optimization Program™.

TreeRing Expands Their Impact With A Full Team of Experts

Learn how The Good’s roadmaps delivered a clear path to improved digital experiences for TreeRing.

Data-driven Landing Page Design Supports New Product Launch for B2B Manufacturer

Learn how Cummins Allison worked with The Good on data-driven landing page design for a successful B2B product launch.

Photo of Studio M website and logo

Studio M Builds Experimentation and Innovation Into the Heart of the Decision-Making Process

Studio M partnered with The Good to foster a culture of experimentation, helping them move beyond assumptions and into data-backed decisions.

Adventure Brand Holding Company Redesigns 5 Ecommerce Sites

Learn why Cascade Designs engaged The Good for a data-driven redesign of 5 ecommerce sites for their iconic adventure brands.

Outdoor Apparel Company Unlocks User Insights And A 2:1 ROI

Hear from Devin O’Dea, CMO of Fayettechill, about how they unlocked user insights for a 2:1 return on investment on The Good’s Digital Experience Optimization Program™.

Marmoset Streamlined The Path To Purchase on The DXO Program™

Learn how Marmoset leveraged research and testing on the Digital Experience Optimization Program™ to direct users towards purchase.

University of Oregon Masters Program Brings In 91 New Students

Learn how the University of Oregon brought in over 91 new master’s program students with The Good’s data-driven approach to website design.

“Working with The Good was an absolute pleasure. We ran a fairly large number of tests in a relatively limited timespan and found some real winners, which provided an overall ROAS well in excess of our typical vendor benchmarks. I wouldn’t hesitate to recommend them to anyone looking for expert-level CRO.

aaron zagha newton baby
Aaron Zagha
CMO / Newton baby
newton baby logo

Mercy Corps Boosts User Empathy and Understanding

See how Mercy Corps increased their user empathy and understanding with the Digital Experience Optimization Audit™.

Leading Helmet Brand Learns The Power Of Data-Driven Website Design

Hear from Heather Henricks, Digital Brand Manager, about how Bell Helmets leveraged digital experience optimization to fundamentally shift website redesign processes.

Coastal Farm & Ranch Optimized the Development of Their Ecommerce Site with an Audit

Learn how Coastal Farm & Ranch used The Good to optimize their work in the planning stage to drive better results upon launch.

Klean Kanteen Reduces Support Inquiries and Improves The Mobile User Experience

Learn how Klean Kanteen leveraged research to prioritize website improvement opportunities and furthered its goal to displace single-use container pollution with The Good’s DXO Program™.

Easton

Baseball Company Realizes 9:1 ROI On The DXO Program™

Hear from Stephen Lease, Director of Digital Marketing, about how Easton achieved 9:1 ROI on The Good’s Digital Experience Optimization Program™.

Now It’s Your Turn

We harness user insights and unlock digital improvements beyond your conversion rate. Let’s talk about putting digital experience optimization to work for you.