Leading Helmet Brand Learns The Power Of Data-Driven Website Design

Hear from Heather Henricks, Digital Brand Manager, about how Bell Helmets leveraged digital experience optimization to fundamentally shift website redesign processes.

“The Good helped direct us through a fundamental shift in how we’ll build our websites for the decade to come.”
Heather HenricksDigital Brand Manager
5:1
return on investment
27%
conversion rate increase
143%
revenue increase

The Overview

Bell Helmets is a leading outdoor brand best known for its power sports and cycling helmets.

The Challenge

At the outset of the engagement, Bell had recently completed a brand redesign which included an overhaul to their website. As with any brand focused redesign, a pretty site doesn’t necessarily mean a high converting site.

The Good was engaged to help optimize and improve the alignment between the new brand site and their consumers’ needs so they would have a website that was not only attractive but also effective.

The Solution

To accomplish that goal, Bell engaged The Good for our Digital Experience Optimization Program™, a data-driven process designed to remove any barriers to conversion on their newly launched brand site. We utilized a variety of methods to optimize the site, including:

  • User testing
  • Site analytics and consumer research
  • User experience design improvements
  • Iterative multivariate testing

“The Good helped direct us through a fundamental shift in how we’ll build our websites for the decade to come—and helped us realize a 143% increase in ecommerce sales.”

Heather HenricksDigital Brand Manager

The Results

In the end, the DXO Program™ not only helped align Bell Helmets’ newly redesigned website with its consumers, but it also helped lead a deeper change in how Bell built and developed its websites moving forward.

The result was a 5:1 return on investment.

How They Got There

The work we completed for Bell Helmets included a combination of several of our service offerings, but these particular outcomes are the direct result of a custom DXO Program™.

Now It’s Your Turn

We harness user insights and unlock digital improvements beyond your conversion rate. Let’s talk about putting digital experience optimization to work for you.