Bell Helmets is a leading outdoor brand, best known for their power sports and cycling helmets.
At the outset of the engagement, Bell had recently completed a brand redesign which included an overhaul to their website. As with any brand focused redesign, a pretty site doesn’t necessarily mean a high converting site.
The Good was engaged to help optimize and improve the alignment between the new brand site and their consumers’ needs so they would have a website that was not only attractive but also effective.
To accomplish that goal, Bell engaged The Good for our Conversion Growth Program™, a data driven process designed to remove any barriers to conversion on their newly launched brand site. We utilized a variety of methods to optimize the site including:
- User testing
- Site analytics and consumer research
- User experience design improvements
- Iterative multivariate testing
“The Good helped direct us through a fundamental shift in how we’ll build our websites for the decade to come—and helped us realize a 143% increase in ecommerce sales.”Heather Henricks, Digital Brand Manager
In the end, the Conversion Growth Program™ not only helped align Bell Helmets’ newly redesigned website with their consumers, but it also helped lead a deeper change in how Bell built and developed their websites moving forward.
The result was a 5:1 return on investment, a 27% increase in conversions, and a whopping 143% revenue increase.
How They Got There
The work we completed for Bell Helmets included a combination of several of our service offerings, but these particular outcomes are the direct result of the following services: