FEATURED AT:
Bringing 17+ years of optimization experience and proprietary data to every stage.
Data-driven, not generic
Our speakers draw from firsthand experience running thousands of conversion experiments. Attendees walk away with frameworks they can apply immediately, not just inspiration.
Top-rated at every event
The Good’s team consistently ranks highest among speakers in post-event attendees survey. They’ve also earned standing invitations back from every conference they’ve addressed.
Expertise relevant to your audience
Whether your audience is a room full of marketers, product teams, or ecommerce operators, we tailor the talk to your event’s goals and your attendees’ actual challenges.
Meet the experts
Jon MacDonald
Founder, The Good — Author, Keynote Speaker
Jon founded The Good in 2009 and has spent 17+ years helping global brands like Nike, Adobe, and Xerox turn visitor traffic into revenue. He’s the author of Behind The Click and Opting In To Optimization, a keynote speaker at Google and Autodesk, and a contributor to Entrepreneur.com. He speaks with the rare combination of founder’s vision and hands-on CRO expertise.
Signature Talk Topics
- Conversion rate optimization strategy for ecommerce and SaaS
- Behind The Click: The psychological principles shaping customer decisions online
- The Laws of Conversion: How to convert more visitors into buyers
- Landing page teardowns: Live or pre-selected site reviews
Natalie Thomas
Director of Digital Experience & UX Strategy, The Good
Natalie has spent 10+ years optimizing digital experiences for brands including Adobe, Giant Bicycles, and The Economist. As a trusted advisor and advocate for inclusive, user-centered design, she brings a strategist's mindset to every stage: research, testing, and buy-in.
She's been featured in Vogue Business and Lyssna, and has presented at the Logical Position Partner Summit and multiple research and UX conferences.
Signature Talk Topics
- Beyond A/B Testing: Navigating the era of testing fatigue
- Think Like a Strategist: Using imperfect data to craft great CX strategies
- Benchmarks Are Bullsh*t: What metrics actually matter for your brand
- Earned Impact: How to gain stakeholder buy-in for optimization
Other topics of expertise for live, virtual & podcast events
From tactical teardowns to strategic frameworks, The Good's speakers can anchor a keynote, lead a breakout session, or join your podcast as a subject matter expert.
Data Strategy & Imperfect Data
Digital Experience Strategy
Website Optimization
UX Research & Strategy
Consumer Behavior & Psychology
Entrepreneurship & Agency Growth
SaaS & B2B Growth
Organizational Buy-In
Ecommerce Growth
Perfect for companies that:
What event organizers and attendees say
Jon's presentation ranked highest of all external speakers in the attendee survey at our Summit.
His practical approach combined with in-depth subject matter knowledge was extremely valuable in helping our partners with their digital customer experience strategy.”
Jennifer Seavey
Manager, Global Partner Marketing
Autodesk
Natalie’s talk about experimentation in the era of testing fatigue was a great change of pace from the panels.
Also, in my opinion, it was the most useful session of the day.
Retail Summits Attendee
Ecommerce Leader
We've had Jon speak at several events and every time his presentation is a highlight.
Jon's landing page teardowns and CRO knowledge make for an engaging presentation that provides the audience with tangible takeaways and valuable insights on ideas to test on their sites.”
Brian Aldrich
Chief Strategy Officer
Logical Position
Ready to bring an expert to your event?
Practical frameworks your audience applies immediately
Real client results from Adobe, Autodesk, and more
Topics that spark conversation, not just fill a time slot
Your attendees deserve more than a motivational talk. Jon and Natalie deliver practical, data-informed sessions that change how people approach conversion and digital experience — and give them the tools to act on it immediately.
Submit a speaking request using the form or email marketing@thegood.com.