The Biggest Roadmap Mistake: Prioritizing Low-Impact Features
Picture this: Your product team just wrapped up the quarter with a bang. Fifteen new features shipped. The engineering and…
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How To Cut Test Cycle Time In Half Without Losing Out On User Insights
Experiment-led growth has been quickly absorbed into the SaaS vernacular. The approach complements product-led growth and puts systematic experimentation at…
Accelerating Time-to-Value: How SaaS Products Get Users to ‘Aha!’ Moments Faster
Over half of all downloaded apps are uninstalled in the first 30 days, and some studies show almost 80% of…
You Launched A New Website; What’s Next?
Launching a redesigned or re-platformed website feels like crossing the finish line of a marathon. Months, sometimes years, of hard…
How To Communicate Your Roadmap Across The Organization
A well-crafted roadmap is a huge accomplishment. Congratulations. You have a clearly defined plan of action and prioritized opportunities for…
Is “Test and Learn” or “Launch and Learn” Better?
If you’ve worked in SaaS or digital media for a while, you’re likely privy to the long debate between “test…