How To Optimize Your Website For Both DTC and Wholesale
There is nothing more frustrating to a customer than arriving at a website with the expectation that they’ll find the perfect product or solution to their challenge, only to be met with…
Get to know your best customers
Turn user insights into actionable e-commerce website improvements with expert research, design, and strategy- all under one roof.
TRUSTED BY:
The Good is an expert digital experience optimization consultancy that helps ecommerce companies grow.
Drive customer loyalty
Deliver an experience so user-centric that shoppers never want to go anywhere else.
Stay user-centered
Form a deepened understanding of customers and build a valuable knowledge center of customer insights.
Identify and solve problems
Create a culture of user-centered decisions rather than those based on the highest-paid person’s opinion, historical choices, or a hunch.
Get a clear path forward
Simplify decision-making by staying laser-focused on the research, data, and your goals.
How it works
With a robust toolkit and a dedicated pod of experts, we turn insights into actionable website improvements.
Uncover user insights to guide your optimization strategy
In the research stage, we conduct a full-funnel analysis of your shopping journey. Methodologies like data analysis, heat mapping, and session recordings help us understand why your users are dropping off, how they interpret the ecommerce experience, and what would accelerate their path to purchase.
Strategize changes to meet user needs
Armed with insights, move on to strategy. We scope opportunities to improve conversions and build thematic and strategic roadmaps that give you a clear path to optimize the ecommerce experience.
Validate that improvements will improve the user experience
We test and validate all proposed improvements with your core audience so you have confidence in implementing changes. Depending on the project, we use experimentation and rapid testing methods, including A/B testing, first-click testing, tree testing, and more.
The Good helped us get a deeper picture of our customer’s online behavior. Ultimately, that helped us better serve them and led to big year-over-year online growth.
Their holistic approach and attention to detail was essential in identifying the best areas to optimize our site.
Michael Pulichino
Managing Director
Swiss Gear
Working with The Good was an absolute pleasure. We ran a fairly large number of tests in a relatively limited timespan and found some real winners, which provided an overall ROAS well in excess of our typical vendor benchmarks.
I wouldn’t hesitate to recommend them to anyone looking for expert-level CRO.
Aaron Zagha
Chief Marketing Officer
Newton Baby
You’ve gotta talk to these folks.
What The Good brings to companies is this large and respectfully anonymized database of what they’ve seen work for other companies or what they’ve seen work for other industries.
Having the data to back it up, but also having the breadth of experiences across different types of platforms, different types of user interfaces, different types of goal metrics, etc. I think that goes a long way to infuse trust in the program.
David Embree
VP of Digital Direct to Consumer
Munchkin
Ecommerce companies uncover user insights on the DXO Program™
How Xerox Leveraged User Insights To Inform A Redesigned Shopping Experience
See how Xerox established a robust experimentation practice with The Good’s Digital Experience Optimization Program™.
Learn how performance boat manufacturer MasterCraft built a library of user insights and implemented website improvements for a 33:1 return on investment.
How trueCABLE Established An Experimentation Practice
Learn how trueCABLE stays customer-centered and leverages learnings from the DXO Program™ to support their growth goals.
Fuel your efforts with the latest resources on customer experience optimization
Continue Reading →
What Should We Do With All Of The Customer Data We’ve Collected?
You’ve talked to your customers. You’ve done the work. You have your research. Great! Now, what are you going to do with it? Many companies conduct amazing research to understand their customers,…
Ecommerce Analytics Reports: Decision-Driven Data Analysis & Conventions That Mean More Than Benchmarks
The first step in any new digital experience optimization program is to build a strong understanding of the digital journey. The reason is pretty simple. Whether it’s a software registration experience or…
Work with a specialized consultancy, not a ‘do everything’ agency
Certified experts with degrees in HCI, design, research, development, and more.
Work with team members who have optimized the digital experience of Fortune 500 companies.
You’ll be one of an elite few. We stay experts by limiting who we work with.
Our founder has written three best-selling books on optimization.
On average, team members have 10 years of experience in digital optimization.
We leverage learnings from tens of thousands of research data points.
Digital experience optimization is all we do.
Ready to discuss details?
We’ll know if it’s a good mutual fit after just one call.
User-centered Optimization Practices
Improved Website Performance
Ongoing Strategic Advisement
A general practitioner isn’t going to solve your digital experience challenges. You need a team of experts to diagnose and prescribe a solution.
Every Digital Experience Optimization Program™ starts with an introductory call to see if it’s a good mutual fit. Let’s talk!