The SaaS Onboarding Email Playbook for the First 30 Days
A trial user’s inbox is one of the few places a SaaS product gets to keep talking after someone closes the tab. Used well, it’s a second onboarding surface: one that can…
Ecommerce and product marketing leaders trust The Good to unlock digital improvements. Here’s why.
15+ Years of Industry-Leading Optimization
Founded in 2009 and powered by over 15 years of pioneering conversion rate optimization, research, and strategy, we formally developed digital experience optimization in 2024 to better meet the needs of digital leaders.
Certified Experts In Key Disciplines
We are a team of optimization experts with unique, niche specialties. With degrees in HCI, design, research, development, and more, our skill sets and strategic thinking help us unlock huge results for clients
Trusted Resources & Research
Our founder, Jon MacDonald, has written three best-selling books on optimization and was named a Forty Under 40 honoree. Our team is regularly featured as expert guests on stage for events coordinated by the likes of Google and Autodesk and in publications including Inc., Forbes, Vogue Business, and more.
Hundreds Of Millions In Additional Revenue Created
Improvements we have made for our clients like have generated hundreds of millions in additional revenue. We know how to build digital journeys and leverage experimentation to improve the user experience.
Custom Solutions To Your Unique Challenges
Our Digital Experience Optimization Program™ is a custom solution to the unique challenges of each website or app. We diagnose what is getting users stuck, and find solutions to improve the digital journey. No two programs are the same.
Your User Is At The Center Of Our Work
Understanding users is what we do best. We get to know your unique users and help you make ethical digital optimizations that improve users’ lives and meet your company goals.
We move the needle for globally recognized brands.
Our network of past and current clients is a group you’d be proud to be part of. See results here.
What stands between your company and similar digital excellence?
Assess your program with a personalized 5-Factors Scorecard™
Based on insights from the top product marketing and ecommerce teams. 18 questions, 1 custom action plan to find high-leverage opportunities for improvement.
More likely to Rank “Excellent” in Customer Satisfaction (NPS)
Satisfaction across the 5 factors means measurable business outcomes*
*industry leaders surveyed 2023
More likely to exceed Annual Performance Targets
Our work and team thrive by holding true to four core values.
Every challenge presents an opportunity. We take ownership over difficult situations and take steps to positively influence the outcome.
We hold each other accountable to grow through practice, not perfection. We strive to get 1% better every day, and help our clients do the same.
The best decisions are made with accurate information, shared with clarity. We’re not afraid to say, “I don’t know, but let me find out.”
Our company exists to eliminate bad online experiences, not just to make a profit. Our success allows us to invest in people and communities.
Get a taste of what it's like to work here.
We might work remotely, but we have fun together! Here are the highlights from our retreat in Portland.
We are proud to have been a certified B Corporation for 9 years
For 9+ years The Good was a certified B Corporation, which means we hold ourselves to a standard higher than simply "making a profit." To this day we hold ourselves accountable for how our work impacts our employees, our clients, the community, and the environment.
Our mission is to remove all the bad digital experiences until only the good remain.
Join us by exploring the latest resources from our team of thought leaders and subject matter experts.
Get our founder, Jon MacDonald's, latest book, Behind The Click
Learn how to use the hidden psychological forces that shape online behavior to craft digital journeys that delight, engage, and convert.
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How To Create Urgency In SaaS Trials: 8 Lessons From 30 Real User Journeys
You’ve felt it before, even if you never stopped to name it. A banner ticking down the days left on a trial. A cancel button that suddenly sprouts a “wait, before you…
How to Turn Your SaaS Pricing Page Into a First 30 Days Conversion Tool
A trial user’s relationship with your pricing page isn’t a single moment. It’s a conversation that plays out across their entire trial. Once when they’re comparing you to competitors before they’ve even…