Improve the registration experience with expert research, design, and product strategy- all under one roof.
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Form a deepened understanding of your users to deliver experiences that increase registrations.
Validate design decisions to save valuable development resources.
Get rapid feedback from your ideal audience so you don’t waste time on projects that won’t move the needle.
Leverage optimization strategies that are proven to increase market share.
With a robust toolkit and a dedicated pod of experts, we turn user insights into actionable improvements that increase registration.
In the research stage, we conduct a full-funnel analysis of your digital experience. Methodologies like data analysis, heat mapping, and session recordings help us uncover why users aren’t registering.
Armed with insights, move on to strategy. We scope opportunities to accelerate the registration journey and build thematic and strategic roadmaps that give you a clear path to more registrations.
We test and validate all proposed improvements with your core audience so you can implement changes confidently. Depending on the project, we use experimentation and rapid testing methods, including A/B testing, first-click testing, tree testing, and more.
The Good’s research expertise and fresh insight has made them a valuable partner.
Their recommendations have helped us move the needle on customer engagement and drive product growth.”
Aditya Lakshminarayan
Product Marketing Manager
Adobe Cloud
Having The Good come in allows you to validate your hypotheses, your thinking, and get an early read on whether you’re going in the right direction or not.
The case for change becomes a no-brainer. All the senior team needs to do is tick it off and say, ‘yes.’”
David Humber
Head of Conversion
The Telegraph
“The Good is one of the best investments we have made at Prep Expert in terms of ROI, as well as in terms of the professional team.
Working with The Good is like working with an extension of my own team.
Shaan Patel
Founder & CEO
Prep Expert
How we clearly defined conversion barriers and gave Autodesk a strategic roadmap of testing opportunities to improve the registration and checkout experience.
Find out how IDX gained a competitive edge in an increasingly dense security market with the Digital Experience Optimization Program™.
How an in-depth audit of the user experience uncovered key barriers to conversions and streamlined the path to registration.
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Certified experts with degrees in HCI, design, research, development, and more.
Work with team members who have optimized the digital experience of Fortune 500 companies.
You’ll be one of an elite few. We stay experts by limiting who we work with.
Our founder has written three best-selling books on optimization.
On average, team members have 10 years of experience in digital optimization.
We leverage learnings from tens of thousands of research data points.
We’ll know if it’s a good mutual fit after just one call.
A general practitioner isn’t going to solve your digital experience challenges. You need a team of experts to diagnose and prescribe a solution.
Every Digital Experience Optimization Program™ starts with an introductory call to see if it’s a good mutual fit. Let’s talk!