TRUSTED BY:
After 15+ years of industry-leading conversion rate optimization, The Good created a better solution: Digital Experience Optimization (DXO).
This research-driven methodology combines UX research, behavioral analytics, and A/B testing to systematically improve digital experiences for SaaS and e-commerce companies.
We bring all the pieces you need to complete an optimization puzzle and build a better digital journey.
User-centered and customer-focused digital improvements
Micro and macro optimization opportunities across the funnel
Validated recommendations and roadmaps
Certified experts with degrees in HCI, design, research, development, and more.
Work with team members who have optimized the digital experience of Fortune 500 companies.
You’ll be one of an elite few. We stay experts by limiting who we work with.
Our founder, Jon MacDonald, has written three best-selling books on optimization.
On average, team members have 10 years of experience in digital optimization.
We leverage learnings from tens of thousands of research data points.
And more…
“The Good’s research expertise and fresh insight has made them a valuable partner.
Their recommendations have helped us move the needle on customer engagement and drive product growth.”
ADITYA LAKSHMINARAYAN
Product Marketing Manager,
Adobe Document Cloud
+5%
increase in subscription conversions
+86.7%
increase in return visitor conversions
improved mobile UX and decreased bounce rate
Based on insights from the top product marketing and ecommerce teams. 18 questions, 1 custom action plan to find high-leverage opportunities for improvement.
More likely to Rank “Excellent” in Customer Satisfaction (NPS)
Satisfaction across the 5 factors means measurable business outcomes*
*industry leaders surveyed 2023
More likely to exceed Annual Performance Targets
Join us by exploring the latest resources from our team of thought leaders and subject matter experts.
Learn how to use the hidden psychological forces that shape online behavior to craft digital journeys that delight, engage, and convert.
In product-led growth, the product sells itself. Free trials, frictionless onboarding, viral expansion mechanics. The strategy is proven. Canva, Zoom, Slack, and Dropbox have all used their products as their primary growth…
Here’s a question most SaaS teams can’t answer cleanly: of the users who started a trial last month, what were they actually trying to accomplish? Not their job title. Not their company…
Free trial. Freemium. Reverse trial. Each is a growth strategy, but they’re not interchangeable. These three SaaS trial strategies create fundamentally different user experiences in the first 30 days. They prompt different…
