You Launched A New Website; What’s Next?
Launching a redesigned or re-platformed website feels like crossing the finish line of a marathon. Months, sometimes years, of hard work are finally coming to fruition. You’re dreaming of the rest you’ll…
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Product marketing and ecommerce teams rely on The Good to solve their digital challenges with research, testing, and implementation.
We’re a perfect fit for companies that:
Stay focused on what is proven to move the needle with Digital Experience Optimization
A healthy optimization program is more than just increasing a conversion rate.
After 15+ years of industry-leading conversion rate optimization, we created a better solution to your digital challenges: digital experience optimization (DXO).
We bring all the pieces you need to complete an optimization puzzle and build a better digital journey.
User-centered and customer-focused digital improvements
Micro and macro optimization opportunities across the funnel
Validated recommendations and roadmaps
The Digital Experience Optimization Program™ is your custom roadmap to digital success
Work with a specialized consultancy, not a ‘do everything’ agency
Certified experts with degrees in HCI, design, research, development, and more.
Work with team members who have optimized the digital experience of Fortune 500 companies.
You’ll be one of an elite few. We stay experts by limiting who we work with.
Our founder has written three best-selling books on optimization.
On average, team members have 10 years of experience in digital optimization.
We leverage learnings from tens of thousands of research data points.
Digital Experience Optimization is all we do.
Hundreds of millions in additional revenue generated while optimizing for:
And more…
“The Good’s research expertise and fresh insight has made them a valuable partner.
Their recommendations have helped us move the needle on customer engagement and drive product growth.”
ADITYA LAKSHMINARAYAN
Product Marketing Manager,
Adobe Document Cloud
+5%
increase in subscription conversions
+86.7%
increase in return visitor conversions
improved mobile UX and decreased bounce rate
What stands between your company and similar digital excellence?
Assess your program with a personalized 5-Factors Scorecard™
Based on insights from the top product marketing and ecommerce teams. 18 questions, 1 custom action plan to find high-leverage opportunities for improvement.
More likely to Rank “Excellent” in Customer Satisfaction (NPS)
Satisfaction across the 5 factors means measurable business outcomes*
*industry leaders surveyed 2023
More likely to exceed Annual Performance Targets
Our mission is to remove all the bad digital experiences until only the good remain.
Join us by exploring the latest resources from our team of thought leaders and subject matter experts.
Our latest book, Behind The Click, is available now
Learn how to use the hidden psychological forces that shape online behavior to craft digital journeys that delight, engage, and convert.
Continue Reading →
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