guest post

Why a Site Redesign Should Be Your Last Resort

By The Good | 0 minute read

We recently wrote a guest post for our friends at User Testing. Read our summary and check out the full article.

Summary: Complete redesigns often demolish the learnings and insights that a company has accumulated up to that point.

A better alternative is to increase your learnings through a review of analytics, A/B and multivariate testing, and user testing to produce a higher converting website.

In short, a site that has been optimized to align with your audience will always over perform a well designed but poorly aligned site.

Read Why a site redesign should be the last resort from the User Testing Blog.