How To Create Urgency In SaaS Trials: 8 Lessons From 30 Real User Journeys
You’ve felt it before, even if you never stopped to name it. A banner ticking down the days left on a trial. A cancel button that suddenly sprouts a “wait, before you…
Hundreds of millions in additional revenue generated and an average 16:1 ROI delivered while optimizing for:
DXO brings the pieces you need to complete an optimization puzzle and build a better digital product
Our team can amplify your impact with the tools, technique, and expertise that you just can’t find in a single hire.
Product marketing and ecommerce leaders rely on the DXO Program™ to:
How does the Digital Experience Optimization Program™ work?
Your path to digital excellence starts with an audit
The Digital Experience Optimization Audit™ is a full-funnel analysis of your digital experience using methods like heatmap analysis, session recordings, and usability testing. The goal is to understand, thematically, the biggest barriers and opportunities.
In 3-4 weeks our team of experts performs the audit to diagnose your digital challenges and prescribe a solution.
The audit identifies what you need so we can build your perfect-fit DXO Program™
Armed with the insights from your audit, your DXO Program™ is custom built for your users, resources, and goals.
It includes everything you need (and nothing you don’t) for a high-performing optimization program. This could include strategic services like:
- Roadmapping
- On-site experimentation
- Rapid prototyping and testing
- Data-driven redesigns
- Customer journey mapping
Here’s what your first 12 months on the DXO Program™ might look like
The Digital Experience Optimization Program™ keeps you focused on what is proven to move the needle
The Good’s research expertise and fresh insight has made them a valuable partner.
Their recommendations have helped us move the needle on customer engagement and drive product growth.”
Aditya Lakshminarayan
Product Marketing Manager
Adobe Cloud
Having The Good come in allows you to validate your hypotheses, your thinking, and get an early read on whether you’re going in the right direction or not.
The case for change becomes a no-brainer. All the senior team needs to do is tick it off and say, ‘yes.’”
David Humber
Head of Conversion
The Telegraph
The Good helped us get a deeper picture of our customer’s online behavior.
Ultimately, that helped us better serve them and led to big year-over-year online growth.”
Michael Pulichino
Managing Director
Swiss Gear
Who will I work with on the DXO Program™?
You get access to a dedicated pod of experts in key optimization disciplines
We’re a specialized consultancy, not a “do everything” agency. DXO is all we do.
You’re in good hands with our team of experts. Our skill sets and strategic thinking help us unlock results for clients.
Data Analytics
Digital Experience Strategy
Front-end Development
UX & Visual Design
Evaluative Research
Generative Research
Product Planning
Project Management
Human-computer Interaction
The result of the Digital Experience Optimization Program™ is a better digital experience
But, don’t just take our word for it. Check out what our clients have to say about their experience.
Xerox Sees An 86.7% Increase In Return Visitor Conversions
See how Xerox increased return visitor conversions 86.7% on the Digital Experience Optimization Program™ with The Good.
Munchkin Decreases Bounce Rate By Improving Mobile UX
Discover how Munchkin leveraged research-backed recommendations to decrease bounce rate and improve customer engagement with The Good’s DXO Program™.
The Economist Increases Paid Subscriptions by 5%
See how The Economist increased paid subscriptions by 5% on the Digital Experience Optimization Program™.
Ready to discuss details?
We’ll know if it’s a good mutual fit after just one call.
User-centered Optimization Practices
Improved Website Performance
Ongoing Strategic Advisement
A general practitioner isn’t going to solve your digital experience challenges. You need a team of experts to diagnose and prescribe a solution.
Every Digital Experience Optimization Program™ starts with an introductory call to see if it’s a good mutual fit. Let’s talk!
30%
reduction in cancellations
17:1
return on investment
+86.7%
increase in return visitor conversions
Just getting started with optimization and unsure where you need support?
Assess your program with a personalized 5-Factors Scorecard™
Based on insights from the top product marketing and ecommerce teams. 18 questions, 1 custom action plan to find high-leverage opportunities for improvement.
More likely to Rank “Excellent” in Customer Satisfaction (NPS)
Satisfaction across the 5 factors means measurable business outcomes*
*industry leaders surveyed 2023
More likely to exceed Annual Performance Targets
The latest resources from our team of thought leaders and subject matter experts
Continue Reading →
How to Turn Your SaaS Pricing Page Into a First 30 Days Conversion Tool
A trial user’s relationship with your pricing page isn’t a single moment. It’s a conversation that plays out across their entire trial. Once when they’re comparing you to competitors before they’ve even…
How to Personalize User Onboarding Without Introducing Friction
The top 10% of SaaS products activate day-one signups at roughly four times the rate of the median product. Something in that first session is doing dramatically more work for some companies…
Kyle Phillips Bet On A Different Way To Build Ninety.io's Mobile App
Every team that adds a new platform for an existing product faces the same pressure. Match what the flagship version already does, or customers will notice what’s missing. Kyle Phillips, previously Head…
Best Practices For Naming, Pricing, And Messaging SaaS AI Credits
A leading creative software company came to us with a timely problem. Its AI tools ran on a currency it called “credits,” a monthly allotment that let subscribers generate images, edit video,…
How Rob Snyder Builds Worthwhile Products & Rethinks Customer Demand Beyond Pain Points
Nobody wakes up wanting a CRM. No one lies awake dreaming of expense-reporting software, and rarely does someone feel a flicker of joy at the thought of a new project management tool.…