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Get clarity on your website’s biggest conversion barriers and opportunities
The Digital Experience Optimization Audit™ is a full-funnel analysis of your digital experience with the goal of identifying, thematically, your biggest conversion barriers and opportunities.
Our audits go beyond surface-level metrics to understand your unique user and prepare a strategic roadmap and optimization plan tailored to your business.
You’ll tap into decades of collective experience optimizing sites for globally recognized companies and leave with a clear path to digital excellence.
Data Integrity
& Analysis
Sales Funnel Review
Heatmaps & Scrollmaps
Session
Recordings
User
Testing
Customer Interviews
Competitor Research
Post-Conversion
Review
Customer Sentiment Analysis
What is included in a Digital Experience Optimization Audit™?
A thorough review of every click and movement your customers make while interacting with your digital property, with special attention to what makes or breaks a buying decision.
Hours of attention directed at understanding your customer base, your products, your market dynamics, and how each of these items might influence your quantitative data.
An expert assessment of your site’s key elements (Ex: navigation, product pages, checkout, etc.) to identify on-site or in-app behaviors and friction points. We call this artifact the DXO Heuristics Compass™.
Research is translated into grouped on-site behaviors and friction points, giving you a clearly prioritized list of focus areas to improve the buyer journey.
A bespoke action plan with our recommended next steps for implementing the the roadmap, upskilling your team, and building an experimentation practice.
A working session with our team of experts that begins with reviewing the audit in detail and closes with an opportunity for you to get clarification on any points that are unclear.
The audit is designed to build a strong foundation for your optimization practice
This is achieved by:
- Outlining goals, constraints, and requirements for optimization
- Defining important digital property areas and appropriate techniques for optimization
- Outlining key context relevant to optimization
- Outlining factors influencing users’ purchase and conversion decisions (behaviors, friction points)
- Creating a near-term roadmap to address conversion barriers
Our audits are proven to get results
Here are a few client case studies. You can read even more here.
How Xerox Leveraged User Insights To Inform A Redesigned Shopping Experience
See how Xerox established a robust experimentation practice with The Good’s Digital Experience Optimization Program™.
How Experimentation Allowed IDX To Expand From B2B to B2C
Find out how IDX gained a competitive edge in an increasingly dense security market with the Digital Experience Optimization Audit™.
Munchkin Decreases Bounce Rate By Improving The Mobile User Experience
Discover how Munchkin leveraged research-backed recommendations of a Digital Experience Optimization Audit™ to decrease bounce rate and improve customer engagement.
What happens after an audit?
Armed with the insights from your audit, you can take things in-house or move to a custom Digital Experience Optimization Program™, designed for your users, resources, and goals.
The goal of the DXO Program™ is to unlock the full potential of your website, app, or digital product.
Ready to discuss details?
Complete this 60-second form to schedule a call with our team.
User-centered Optimization Practices
Improved Website Performance
Ongoing Strategic Advisement
A general practitioner isn’t going to solve your digital experience challenges. You need a team of experts to diagnose and prescribe a solution.
Every Digital Experience Optimization Audit™ starts with an introductory call to see if it’s a good mutual fit. Let’s talk!
