Summary: The better it is, the less people notice it.
That’s the paradox of user experience design. If you make a website or app with a good user experience (UX) design, the results aren’t typically seen with design awards, but rather through happy users, more customers, and increased revenues.
As a result, UX design is a growing part of web and app design. If your business aims to generate more sales, leads, or subscribers, a strong UX is a powerful lever to accomplish those goals.
Read the full article on the Shopify website.