The Good featured in USA Today

April 3, 2017

PORTLAND, Ore. April 3, 2017 — The Good was recently featured in a USA Today article highlighting the steps that smaller organizations are taking to compete with nearby tech giants for talent.

The article highlights the fact that smaller organizations are experiencing a harder time filling positions this year than the same time last year. In The Good’s case, this is due in large part to larger companies like Salesforce, Airbnb, and Ebay, who have opened satellite offices in their hometown of Portland.

Ultimately, the article notes, The Good is using it’s more agile size to it’s advantage, attracting new talent by highlighting their ability to have a greater impact on the company’s products and services.

In short, while they may not have benefit packages as competitive as the larger companies, they can provide a better quality of life.

Read the full article:  Small businesses boost benefits, tout quality of life to lure job hunters



Contact Jon MacDonald, or via phone at 503 488 5935

About The Good

The Good is an ecommerce and lead conversion advisory who delivers more revenues, customers, and leads. We are conversion rate experts.

The Good has helped brands like Nike, Xerox, Easton, MasterCraft and Klean Kanteen drive sales and ensure proper revenue realization from their e-commerce and lead generation efforts.

The Good’s team speaks and writes frequently on how brands can best serve the ecommerce and B2B consumer, leading to increased revenues. We also conduct research and publish Insights on the state of ecommerce, conversion optimization, lead conversions, and digital marketing. The firm is headquartered in Portland, Oregon.