Whether your current marketing ROI is something to brag about or something to worry about, the secret to making it shine can be found in a movie from 2011. Do you remember the plot?
The manager of the downtrodden Oakland A’s meets a baseball-loving Yale economics grad with unique theories about assembling a winning team using computer analysis models.
His unorthodox methods run contrary to scouting recommendations, but despite ridicule from naysayers, the geek proves his point. His data-driven successes may even have been the secret sauce that fueled Boston’s World Series title in 2004. The movie is Moneyball, and it’s a true story.
Read the full article on the Inc. website.