We recently wrote a guest post for our friends at Inc.com. Read the introduction and check out the full article.
Whether your current marketing ROI is something to brag about or something to worry about, the secret to making it shine can be found in a movie from 2011. Do you remember the plot?
The manager of the downtrodden Oakland A’s meets a baseball-loving Yale economics grad with unique theories about assembling a winning team using computer analysis models.
His unorthodox methods run contrary to scouting recommendations, but despite ridicule from naysayers, the geek proves his point. His data-driven successes may even have been the secret sauce that fueled Boston’s World Series title in 2004. The movie is Moneyball, and it’s a true story.
Read the full article on the Inc. website.