Optimization
Learn more about A/B testing with practical how-tos, examples, and tools.
by Jon MacDonald // 12 min read
A well-structured testing roadmap is essential to operating an efficient optimization program. Here's how to build one.
by Natalie Thomas // 11 min read
Data & Analytics
The ultimate goal of an A/B test is to build on the learnings from previous experiments and use those insights improve the pages being tested. Here's where to begin.
by Rudy Klobas // 8 min read
What's the optimal approach to running an A/B testing program on your website? This Insight looks at how you should approach experimentation so you can collect the clearest and most impactful results.
by Ethan Cotton // 6 min read
Determining the appropriate velocity of testing for your team can be a challenge. This Insight identifies why we prefer velocity over testing in isolation, and how to carry out high velocity A/B testing on your own.
by Natalie Thomas // 6 min read
Here's your comprehensive guide to A/B testing – how to develop a hypothesis, when to employ your test, and what to expect from your results.
by Jon MacDonald // 9 min read
An introductory look at conversion optimization testing methods: Split, A/B, and Multivariate
by Jon MacDonald // 10 min read
Jon MacDonald
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9 min read
Natalie Thomas
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11 min read
Rudy Klobas
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8 min read
Ethan Cotton
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6 min read
