how to improve customer experience

Conversion Rate Optimization

How to Create an Effective A/B Test Hypothesis

Here's your comprehensive guide to A/B testing – how to develop a hypothesis, when to employ your test, and what to expect from your results.

by Jon MacDonald // 9 min read

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Conversion Rate Optimization

What Others Fail to Teach About A/B and Multivariate Testing

An introductory look at conversion optimization testing methods: Split, A/B, and Multivariate

by Jon MacDonald // 10 min read

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