Insights Hub a/b testing

a/b testing

A/B testing helps businesses make data-driven decisions to optimize their digital experiences. Explore the methodical approach to help you meet your conversion goals.

a/b testing

Effective Offer A/B Testing: How to Boost AOV & Conversions Leading Into BFCM

In today's competitive market, making informed decisions about your offers is no longer an option; it's a necessity. As the BFCM season fast approaches, there's no better time to start testing your offers.

by Drew Marconi // 7 min read

a/b testing

Prioritize Your A/B Tests Like The Experts: An Interview With Experimentation Leader Natalie Thomas

There is no “one size fits all” A/B test prioritization method. So, we asked experimentation leader Natalie Thomas to share more about how product marketing and ecommerce teams can pick the right method for them and how The Good prioritizes using the ADVIS’R Prioritization Framework™️.

by Caroline Appert // 12 min read

a/b testing

What is Rapid Testing and How is it Different from A/B Testing?

We’re sharing the true meaning of data-backed decision-making and how rapid testing can help you get there.

by Natalie Thomas // 8 min read

a/b testing

Drive and Convert (Ep. 077): Optimizing Conversions with Low Traffic (Live)

Live from the Logical Position Summit, Jon and Ryan explain that low traffic doesn’t make CRO impossible. There are alternative types of validation to help optimize your site for conversions.

by Caroline Appert // 19 min read

feature image showing Jon and Ryan in the title card of the episode

a/b testing

Drive and Convert (Ep. 073): 5 Tests To Run On (Almost) Any Ecommerce Site

It can be a challenge to come up with the right areas for optimization. In this episode, Jon and Ryan talk about the five tests that consistently deliver results.

by Caroline Appert // 40 min read