Good Question
Many organizations aspire to be data-backed, but they often fall short by primarily relying on generative research methods.
by Natalie Thomas // 3 min read
Drive & Convert
Celebrate 100 episodes with Jon and Ryan as they look back on the biggest changes in the industry and the surprising lessons they learned along the way.
by Angel Earnshaw // 46 min read
Optimization
There are plenty of mistakes you can make when running tests on your website. Peeking is one of the trickiest. Here are some tips to avoid it and get the results you want.
by Maggie Paveza // 6 min read
You have to find the balance between quantity AND quality, especially when it comes to running tests to optimize your digital experience.
by Caroline Appert // 3 min read
In today's competitive market, making informed decisions about your offers is no longer an option; it's a necessity. As the BFCM season fast approaches, there's no better time to start testing your offers.
by Drew Marconi // 7 min read
There is no “one size fits all” A/B test prioritization method. So, we asked experimentation leader Natalie Thomas to share more about how product marketing and ecommerce teams can pick the right method for them and how The Good prioritizes using the ADVIS’R method.
by Caroline Appert // 12 min read
We’re sharing the true meaning of data-backed decision-making and how rapid validation can help you get there.
by Natalie Thomas // 8 min read
Live from the Logical Position Summit, Jon and Ryan explain that low traffic doesn’t make CRO impossible. There are alternative types of validation to help optimize your site for conversions.
by Caroline Appert // 19 min read
It can be a challenge to come up with the right areas for optimization. In this episode, Jon and Ryan talk about the five tests that consistently deliver results.
by Caroline Appert // 40 min read