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Preview of The Good website and logo with the 12 Days of Teardowns logo

Conversion Rate Optimization

12 Website Reviews By Experts in Conversion Optimization

We’re recapping our 12 days of teardowns campaign. Explore this year’s conversion-focused website reviews and actionable advice.

by caroline appert profile picture Caroline Appert // 5 min read

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Conversion Rate Optimization

5 Tests We Would Run On (Almost) Any Ecommerce Site

Want to improve your conversion rate and customer experience? We’re sharing 5 of our favorite tests that repeatedly deliver insights.

by Natalie Thomas Natalie Thomas // 8 min read

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effective conversion strategy header

Conversion Rate Optimization

An 8-Point Checklist For Building An Effective Website Conversion Strategy

Learn why an effective conversion strategy is essential to ecommerce success and 8 things to keep top of mind as you develop one for your business.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 9 min read

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culture of experimentation

Company Culture

How To Inspire A Culture Of Experimentation [Step-By-Step]

One of the major drivers of successful and innovative companies is their experimentation culture. To build a culture of experimentation in your own company, follow these steps.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 12 min read

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rapid testing cro

Data & Analytics

Rapid Testing: The Next Evolution of CRO

Let's talk about how you can use rapid testing to make data-backed decisions when you don't have time for a full CRO program.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 7 min read

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header - copy testing

Conversion Rate Optimization

The Ultimate Guide to Copy Testing For Ecommerce Brands

Uncover the copy for your ecommerce website that converts visitors and builds a better customer experience.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 10 min read

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a/b testing examples

Conversion Rate Optimization

What is A/B Testing (+ Five A/B Testing Examples You Can Steal)

Learn more about A/B testing with practical how-tos, examples, and tools.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 12 min read

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Conversion Rate Optimization

How to Build an Efficient A/B Testing Roadmap

A well-structured testing roadmap is essential to operating an efficient conversion optimization program.

by Natalie Thomas Natalie Thomas // 10 min read

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how to increase website conversions

Data & Analytics

How A/B Testing Tools Work (A Guide for Marketers)

The ultimate goal of an A/B test is to build on the learnings from previous experiments and use those insights improve the pages being tested. Here's where to begin.

by Rudy Klobas // 8 min read

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