Data & Analytics
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
Customer Experience
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Reengage, convert, and retain customers with these 10 strategies for ecommerce & SaaS winbacks.
by Caroline Appert // 9 min read
Customer Acquisition
Transactional emails often get the highest open and click rates, which is why they are an important growth opportunity for many brands. Follow this guide to turn your transactional emails into new revenue streams.
by The Good // 9 min read
Optimization
Many customers get 90% of the way to completing their purchase, only to rush away at the last minute. How frustrating! Fortunately, we've got tactics to help you reduce your cart abandonment rate.
by Jon MacDonald // 10 min read
What are the key ingredients of a successful ecommerce marketing email? Kristen LaFrance takes a closer look at how you can build a strong marketing email that doesn't detract from your brand experience.
by Kristen LaFrance // 12 min read
Jon MacDonald
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10 min read
Caroline Appert
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9 min read
Jon MacDonald
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10 min read
Kristen LaFrance
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12 min read