User Research & Testing

Learn about how you can stay user-centered with insights on research, testing, and rapid experimentation.

customer experience customer research data driven user research
how to improve customer experience for customer satisfaction

customer experience

Why Ecommerce Customer Experience Matters (and What to Do About It)

At the end of the day, customer satisfaction is what truly matters. Learn how to improve your customer experience to increase conversions.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 8 min read

ecommerce metrics being viewed on computer

conversion rate optimization

The 9 Key Ecommerce Metrics You Should Be Tracking No Matter What

Ecommerce metrics help inform website optimization and the direction of your overall business strategy. Here are the 9 you should track.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 9 min read

customer making a purchase on an ecommerce website and increasing revenue and conversion rate as a result of a winning test

a/b testing

Winning Tests & What The Learnings Can Teach Your Brand

These are winning tests from a CRO agency with over a decade of experience. Learnings and actionable takeaways included for your brand.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 6 min read

Coder working on test idea for website

a/b testing

5 Tests We Would Run On (Almost) Any Ecommerce Site

Want to improve your conversion rate and customer experience? We’re sharing 5 of our favorite tests that repeatedly deliver insights.

by Natalie Thomas headshot Natalie Thomas // 8 min read

Image showing people comparing data

competitive analysis

Why Industry Benchmarks are Bullshit

Every business is unique. Using competitor data as a benchmark is usually inaccurate. Instead, your focus should be on information you get from customers.

by Natalie Thomas headshot Natalie Thomas // 16 min read

rapid testing cro

a/b testing

Rapid Testing: The Next Evolution of CRO

Let's talk about how you can use rapid testing to make data-backed decisions when you don't have time for a full CRO program.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 7 min read

UX Research Process - Header

customer experience

Understanding The UX Research Process: A Guide For Ecommerce Brands

Here’s our guide on the UX research process, including our unique 5 step approach to gathering ecommerce insights through quantitative and qualitative research.

by Natalie Thomas headshot Natalie Thomas // 14 min read

cro audit and qualitative vs quantitative research and landing page header

customer research

Quantitative vs. Qualitative Research: Learning The Benefits

Your comprehensive guide to discerning between quantitative vs. qualitative research practices and selecting the best approach for your business needs.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 11 min read

multivariate testing

customer experience

How Ecommerce Brands Can Run Successful Multivariate Testing

Use this guide to multivariate testing to learn how your ecommerce brand can pinpoint the right combination of web elements that drive conversions.

by Natalie Thomas headshot Natalie Thomas // 10 min read