User Research & Testing

Learn about how you can stay user-centered with insights on research, testing, and rapid experimentation.

customer experience customer research improve user experience tracking & analytics user experience user research
UX Research Process - Header

customer experience

Understanding The UX Research Process: A Guide For Ecommerce Brands

Here’s our guide on the UX research process, including our unique 5 step approach to gathering ecommerce insights through quantitative and qualitative research.

by Natalie Thomas headshot Natalie Thomas // 14 min read

cro audit and qualitative vs quantitative research and landing page header

customer research

Quantitative vs. Qualitative Research: Learning The Benefits

Your comprehensive guide to discerning between quantitative vs. qualitative research practices and selecting the best approach for your business needs.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 11 min read

multivariate testing

customer experience

How Ecommerce Brands Can Run Successful Multivariate Testing

Use this guide to multivariate testing to learn how your ecommerce brand can pinpoint the right combination of web elements that drive conversions.

by Natalie Thomas headshot Natalie Thomas // 10 min read

header - copy testing

a/b testing

The Ultimate Guide to Copy Testing For Ecommerce Brands

Uncover the copy for your ecommerce website that converts visitors and builds a better customer experience.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 10 min read

a/b testing examples

a/b testing

What is A/B Testing (+ Five A/B Testing Examples You Can Steal)

Learn more about A/B testing with practical how-tos, examples, and tools.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 12 min read

ios15 update and how cro can help

data driven

iOS 15 & Why CRO Is More Important Than Ever

The data and privacy landscape is changing. Read on for an expert perspective on the current reality, iOS 15, and how CRO can help.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 8 min read

heatmaps, click maps, scroll maps

conversion rate optimization

Your Guide to Increasing Conversions with Heatmaps, Scroll Maps, and Click Maps

Understanding and leveraging heatmaps, scroll maps, and click maps is a crucial step in improving your conversion rate. We’re covering all three in this article.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 10 min read

channel-conflict-header

ecommerce

How to Best Manage Channel Conflict (and How to Prevent It)

Channel conflict can be lethal to your sales, but these tactics and real-life examples show you how to overcome it.

by laura-bosco-profile-picture Laura Bosco // 26 min read

customer-needs-google-analytics-goal-flow-header

customer research

How Six Ecommerce Brands Uncovered Customer Needs That Improved Their Business

Real-life examples of ecommerce brands uncovering customer needs, analyzing feedback, and implementing meaningful brand improvements.

by laura-bosco-profile-picture Laura Bosco // 22 min read