Conversion Rate Optimization
When it comes to the website speed of your ecommerce store, slow and steady doesn’t cut it. Use these 15 steps to keep more of your hard-earned traffic.
by Jon MacDonald // 23 min read
Learn why an effective conversion strategy is essential to ecommerce success and 8 things to keep top of mind as you develop one for your business.
by Jon MacDonald // 9 min read
Customer Acquisition
Do you know what it costs your company to convert a visitor into a customer? In this article we outline effective ways to lower these costs and optimize your return on investment.
by Jon MacDonald // 12 min read
Here’s our guide on the UX research process, including our unique 5 step approach to gathering ecommerce insights through quantitative and qualitative research.
by Natalie Thomas // 14 min read
Learn more about A/B testing with practical how-tos, examples, and tools.
Data & Analytics
Channel conflict can be lethal to your sales, but these tactics and real-life examples show you how to overcome it.
by Laura Bosco // 26 min read
A full conversion rate optimization plan isn’t something you can do on your own. Here’s what you CAN do instead.
by Laura Bosco // 28 min read
What is a good conversion rate? What conversion rate should you benchmark your website against? In this Insight we’ll look at what we believe to be the optimal conversion rate for any ecommerce business.
The most successful ecommerce brands base their business-decisions off of data. This Insight looks at the ten most critical metrics that your business should always be focused on.
by Rudy Klobas // 12 min read
Jon MacDonald
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12 min read
Jon MacDonald
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23 min read
Natalie Thomas
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14 min read
Laura Bosco
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26 min read
Rudy Klobas
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12 min read