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Drive & Convert

How To Make Your CRO and SEO Strategies Work Together For More Ecommerce Sales

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 5 min read

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Data & Analytics

Why Industry Benchmarks are Bullshit

Every business is unique. Using competitor data as a benchmark is usually inaccurate. Instead, your focus should be on information you get from customers.

by Natalie Thomas Natalie Thomas // 17 min read

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Conversion Rate Optimization

Too Many Tests Can Kill Experimentation Programs: Here’s How

When optimizing your website, you need to find the balance between quality and quantity of tests. Here, we discuss how you can test more effectively for winning results.

by caroline appert profile picture Caroline Appert // 9 min read

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Conversion Rate Optimization

How to Improve the Site Speed of Your Ecommerce Store in 15 Steps

When it comes to the website speed of your ecommerce store, slow and steady doesn’t cut it. Use these 15 steps to keep more of your hard-earned traffic.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 23 min read

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Conversion Rate Optimization

An 8-Point Checklist For Building An Effective Website Conversion Strategy

Learn why an effective conversion strategy is essential to ecommerce success and 8 things to keep top of mind as you develop one for your business.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 9 min read

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Customer Acquisition

How to Improve Your Customer Acquisition Cost and Grow ROI

Do you know what it costs your company to convert a visitor into a customer? In this article we outline effective ways to lower these costs and optimize your return on investment.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 12 min read

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Conversion Rate Optimization

Understanding The UX Research Process: A Guide For Ecommerce Brands

Here’s our guide on the UX research process, including our unique 5 step approach to gathering ecommerce insights through quantitative and qualitative research.

by Natalie Thomas Natalie Thomas // 14 min read

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Conversion Rate Optimization

What is A/B Testing (+ Five A/B Testing Examples You Can Steal)

Learn more about A/B testing with practical how-tos, examples, and tools.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 12 min read

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Data & Analytics

How to Best Manage Channel Conflict (and How to Prevent It)

Channel conflict can be lethal to your sales, but these tactics and real-life examples show you how to overcome it.

by laura-bosco-profile-picture Laura Bosco // 26 min read

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