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Data & Analytics

Ecommerce Analytics Reports: Decision-Driven Data Analysis & Conventions That Mean More Than Benchmarks

Optimizing the digital experience starts with scrutinizing a select set of ecommerce analytics reports through decision-driven data analysis.

by Natalie Thomas Natalie Thomas // 11 min read

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what is a good conversion rate

Drive & Convert

Drive and Convert (Ep. 089): What is a Good Conversion Rate?

Jon and Ryan tackle the age-old question: What is a good conversion rate? They explain why this question is not as straightforward as it seems, define conversion rates, and discuss variables affecting it.

by Angel Earnshaw // 28 min read

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Conversion Rate Optimization

What is a good conversion rate?

There is no magic number when it comes to a good conversion rate. Instead, brands should focus on continuous improvement and optimization.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 9 min read

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episode 81 title with photo of Jon and Ryan

Drive & Convert

Drive and Convert (Ep. 081): 9 Key Ecommerce Metrics You Should Be Tracking

In this episode, Jon and Ryan discuss the metrics that matter for ecommerce businesses. There is so much ecommerce data available, but you need to make sure you are pulling the right data to inform your overall business strategy.

by caroline appert profile picture Caroline Appert // 34 min read

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Data & Analytics

The 9 Key Ecommerce Metrics You Should Be Tracking No Matter What

Ecommerce metrics help inform website optimization and the direction of your overall business strategy. Here are the 9 you should track.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 10 min read

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Drive & Convert

How To Make Your CRO and SEO Strategies Work Together For More Ecommerce Sales

Business owners should be thinking about balancing their efforts between attracting website visitors and converting them into buyers.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 5 min read

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Data & Analytics

Why Industry Benchmarks are Bullshit

Every business is unique. Using competitor data as a benchmark is usually inaccurate. Instead, your focus should be on information you get from customers.

by Natalie Thomas Natalie Thomas // 17 min read

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a woman holding pages of cro testing results

Conversion Rate Optimization

Too Many Tests Can Kill Experimentation Programs: Here’s How

When optimizing your website, you need to find the balance between quality and quantity of tests. Here, we discuss how you can test more effectively for winning results.

by caroline appert profile picture Caroline Appert // 9 min read

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Conversion Rate Optimization

How to Improve the Site Speed of Your Ecommerce Store in 15 Steps

When it comes to the website speed of your ecommerce store, slow and steady doesn’t cut it. Use these 15 steps to keep more of your hard-earned traffic.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 23 min read

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