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Customer Acquisition

How to Improve Your Customer Acquisition Cost and Grow ROI

Do you know what it costs your company to convert a visitor into a customer? In this article we outline effective ways to lower these costs and optimize your return on investment.

by Jon MacDonald // 12 min read

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Conversion Rate Optimization

Understanding The UX Research Process: A Guide For Ecommerce Brands

Here’s our guide on the UX research process, including our unique 5 step approach to gathering ecommerce insights through quantitative and qualitative research.

by Natalie Thomas Natalie Thomas // 14 min read

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Conversion Rate Optimization

What is A/B Testing (+ Five A/B Testing Examples You Can Steal)

Learn more about A/B testing with practical how-tos, examples, and tools.

by Jon MacDonald // 12 min read

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Data & Analytics

How to Best Manage Channel Conflict (and How to Prevent It)

Channel conflict can be lethal to your sales, but these tactics and real-life examples show you how to overcome it.

by laura-bosco-profile-picture Laura Bosco // 26 min read

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Conversion Rate Optimization

How To Improve Your Conversion Rate When You Have More Time Than Money

A full conversion rate optimization plan isn’t something you can do on your own. Here’s what you CAN do instead.

by laura-bosco-profile-picture Laura Bosco // 28 min read

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Data & Analytics

What’s the Optimal Conversion Rate for Your Ecommerce Website?

What is a good conversion rate? What conversion rate should you benchmark your website against? In this Insight we’ll look at what we believe to be the optimal conversion rate for any ecommerce business.

by Jon MacDonald // 9 min read

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Conversion Rate Optimization

How to Develop an Effective Conversion Strategy (Today)

Learn why an effective conversion strategy is essential to ecommerce success and how to develop one for your business.

by Jon MacDonald // 8 min read

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Data & Analytics

The 10 Most Important Ecommerce Metrics to Track

The most successful ecommerce brands base their business-decisions off of data. This Insight looks at the ten most critical metrics that your business should always be focused on.

by Rudy Klobas // 12 min read

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Data & Analytics

A User’s Guide to Google Analytics Custom Alerts

Google Analytics custom alerts help you monitor your analytics for any surprises so you can adapt quickly.

by David Hoos headshot David Hoos // 7 min read

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