colleagues discussing the benefits and unique selling points of their SaaS product.

Customer Experience

Is Your Value Promise Falling Short? Here’s How to Identify and Upgrade Tired USPs

What sets your SaaS product apart – and are users noticing it? With the benefits and unique selling points heuristic, create a product experience and website that resonates.

by Sumita Mukund headshot Sumita Paulson // 7 min read

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Drive & Convert

Drive and Convert (Ep. 114): What is the Best Heatmap Software for Researchers?

This week on Drive & Convert, Jon talks all things heat maps! From their various uses to which heatmap tool is truly the best.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 27 min read

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Episode 113 Where Did Organic Click Share Go?

Drive & Convert

Drive and Convert (Ep. 113): Where Did Organic Click Share Go?

This week on Drive and Convert, Ryan and Jon discuss the amount of clicks that go to organic listings vs. Google-owned properties and ways to pivot focus to optimize your marketing budget.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 28 min read

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Drive & Convert Episode 112: Solve Common Optimization Issues Using Heuristics

Drive & Convert

Drive and Convert (Ep. 112): Solve Common Optimization Issues Using Heuristics

This week, Drive and Convert takes you on a journey through the six heuristics for digital experience optimization and how they come together to create a better digital experience for users.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 23 min read

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Episode 111: Google Broad Match Is Back

Drive & Convert

Drive and Convert (Ep. 111): Google Broad Match Is Back

In this episode, Ryan and Jon discuss Google's broad match keyword feature and the best ways that brands can utilize it.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 25 min read

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how to evaluate your optimization program feature

Data & Analytics

How To Evaluate Your Optimization Program

To assess the health of your digital experience optimization efforts, it's crucial to move beyond measurement. Here's how to evaluate instead.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 11 min read

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Episode 110: What is Digital Experience Optimization?

Drive & Convert

Drive and Convert (Ep. 110): What is Digital Experience Optimization?

In this episode, we dive into what Digital Experience Optimization(DXO) is and why this evolved approach is the best way to improve your digital journey.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 22 min read

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optimization practice calendar

Optimization

What to Focus on at Each Stage of Your Optimization Practice

Wondering if it is the right time to say "yes" to optimization? The question and the answer are more complex than you might think. This article gets into all the nuances.

by Katie Encabo // 9 min read

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D&C 109 Google is Changing...Again

Drive & Convert

Drive and Convert (Ep. 109): Google is Changing… Again

If you're involved in digital marketing, own a business, or interact with any Google product, this episode is a must-listen. Jon and Ryan, seasoned professionals in the field, delve into the implications of Google’s latest updates and how they directly affect you.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 33 min read

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