episode 81 title with photo of Jon and Ryan

Drive & Convert

Drive and Convert (Ep. 081): 9 Key Ecommerce Metrics You Should Be Tracking

In this episode, Jon and Ryan discuss the metrics that matter for ecommerce businesses. There is so much ecommerce data available, but you need to make sure you are pulling the right data to inform your overall business strategy.

by caroline appert profile picture Caroline Appert // 34 min read

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Data & Analytics

The 9 Key Ecommerce Metrics You Should Be Tracking No Matter What

Ecommerce metrics help inform website optimization and the direction of your overall business strategy. Here are the 9 you should track.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 10 min read

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Image of a person using Google Search console to check on cro and seo related metrics

Drive & Convert

How To Make Your CRO and SEO Strategies Work Together For More Ecommerce Sales

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 5 min read

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Data & Analytics

Why Industry Benchmarks are Bullshit

Every business is unique. Using competitor data as a benchmark is usually inaccurate. Instead, your focus should be on information you get from customers.

by Natalie Thomas Natalie Thomas // 17 min read

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a woman holding pages of cro testing results

Conversion Rate Optimization

Too Many Tests Can Kill Experimentation Programs: Here’s How

When optimizing your website, you need to find the balance between quality and quantity of tests. Here, we discuss how you can test more effectively for winning results.

by caroline appert profile picture Caroline Appert // 9 min read

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site speed header

Conversion Rate Optimization

How to Improve the Site Speed of Your Ecommerce Store in 15 Steps

When it comes to the website speed of your ecommerce store, slow and steady doesn’t cut it. Use these 15 steps to keep more of your hard-earned traffic.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 23 min read

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effective conversion strategy header

Conversion Rate Optimization

An 8-Point Checklist For Building An Effective Website Conversion Strategy

Learn why an effective conversion strategy is essential to ecommerce success and 8 things to keep top of mind as you develop one for your business.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 9 min read

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data driven marketing - customer acquisition costs google analytics reports

Customer Acquisition

How to Improve Your Customer Acquisition Cost and Grow ROI

Do you know what it costs your company to convert a visitor into a customer? In this article we outline effective ways to lower these costs and optimize your return on investment.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 12 min read

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Conversion Rate Optimization

Understanding The UX Research Process: A Guide For Ecommerce Brands

Here’s our guide on the UX research process, including our unique 5 step approach to gathering ecommerce insights through quantitative and qualitative research.

by Natalie Thomas Natalie Thomas // 14 min read

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