Good Question
Many organizations aspire to be data-backed, but they often fall short by primarily relying on generative research methods.
by Natalie Thomas // 3 min read
Optimization
There are plenty of mistakes you can make when running tests on your website. Peeking is one of the trickiest. Here are some tips to avoid it and get the results you want.
by Maggie Paveza // 6 min read
Drive & Convert
Jon and Ryan share actionable steps in overcoming any challenges with Google Ads after recent changes caused by the shift to GA4.
by Angel Earnshaw // 21 min read
Jon and Ryan discuss actionable steps that you can take to help your future self and your team use the data you collect.
by Caroline Appert // 19 min read
Jon and Ryan tackle GA4 challenges and share tips to overcome hurdles in the evolving data analytics landscape.
by Angel Earnshaw // 28 min read
Some people think that user testing and user research are interchangeable. However, the two terms are only related, not synonymous.
by Maggie Paveza // 2 min read
Data & Analytics
Optimizing the digital experience starts with scrutinizing a select set of ecommerce analytics reports through decision-driven data analysis.
by Natalie Thomas // 11 min read
Jon and Ryan tackle the age-old question: What is a good conversion rate? They explain why this question is not as straightforward as it seems, define conversion rates, and discuss variables affecting it.
There is no magic number when it comes to a good conversion rate. Instead, brands should focus on continuous improvement and optimization.
by Jon MacDonald // 9 min read
Angel Earnshaw
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28 min read
Natalie Thomas
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3 min read
Maggie Paveza
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6 min read
Caroline Appert
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19 min read
Jon MacDonald
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9 min read