Data & Analytics
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
Customer Experience
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Learn everything you need to know about the ease heuristic and how to leverage it to create a better user experience.
by Sumita Paulson // 7 min read
Optimization
Our 7 ecommerce subscription strategies can help your company overcome market challenges and achieve long-term success amidst economic uncertainty.
by Caroline Appert // 12 min read
Every business is unique. Using competitor data as a benchmark is usually inaccurate. Instead, your focus should be on information you get from customers.
by Natalie Thomas // 16 min read
Effective product filters are the fastest way to get your consumers from the home page to the product detail page. Here's how to get started.
by Natalie Thomas // 15 min read
Natalie Thomas
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16 min read
Sumita Paulson
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7 min read
Caroline Appert
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12 min read
Natalie Thomas
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16 min read
