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ecommerce team structure

Company Culture

Your Ecommerce Team Should Be Part Of Your Sales Department

Leave marketers to do what they do best: drive traffic to your site and build a beloved brand. Then, your ecommerce managers can focus on building an on-site user experience that converts.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 6 min read

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Customer Experience

Creating the Ultimate Above the Fold Strategy – And Why It Matters

A complete guide to what above the fold content is, why it still matters, and exactly how to optimize yours for better conversion rates.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 11 min read

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Customer Experience

10 Principles of Good UX Form Design (+ Winning Form Design Examples)

These are the key principles of form design for SaaS and ecommerce brands. Learn more and explore over 31 form design examples.

by Maria Balus profile photo Maria Balus // 11 min read

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Customer Acquisition

Everything You Need to Know About Product Bundling to Increase Sales and AOV

Product bundling improves your conversion rate by offering options and value to shoppers. Here's your guide on how to do it (with examples).

by caroline appert profile picture Caroline Appert // 11 min read

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Conversion Rate Optimization

How A Fast Checkout Experience Can Improve Your Conversion Rate

Learn how to improve customer experience, reduce your cart abandonment rate, and increase conversions by building a fast checkout process.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 10 min read

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how to tell your brand story

Customer Acquisition

How To Tell Your Brand Story Without Hindering Conversions

Customers are increasingly concerned with who they are buying from. Here’s how to tell your brand story and your products without undermining your sales performance.

by James Sowers James Sowers // 11 min read

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Conversion Rate Optimization

How To Run Your Own CRO Audit & Why It’s A Must-Have Growth Practice For Ecommerce

A step-by-step process to DIY a CRO audit on the homepage, category page, and product page of your ecommerce website; and 15 reasons you should start today.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 23 min read

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Data & Analytics

What’s the Optimal Conversion Rate for Your Ecommerce Website?

What is a good conversion rate? What conversion rate should you benchmark your website against? In this Insight we’ll look at what we believe to be the optimal conversion rate for any ecommerce business.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 9 min read

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call to action best practices

Customer Acquisition

7 Ecommerce Call To Action Best Practices That Convert

Understanding how to use CTAs effectively is a skill essential to conversion rate optimization. Start with these best practices.

by David Hoos headshot David Hoos // 7 min read

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