ecommerce

Build and optimize ecommerce experiences that drive sales, increase customer satisfaction, and maximize lifetime value. These articles cover topics like product page optimization, shopping cart enhancements, and mobile commerce best practices.

An example of what mentorship looks like at The Good.

ecommerce

What Mentorship Looks Like In Today’s Flat, Lean, And Growing Orgs

Whether you're a manager looking to develop your team or an individual contributor seeking growth, mentorship may involve finding creative ways to establish and nurture relationships. We spoke with three product professionals to gain a deeper understanding of what mentorship looks like today.

by Natalie Thomas headshot Natalie Thomas // 5 min read

How to read a heatmap like an expert researcher.

ecommerce

How To Read A Heatmap Like An Expert Researcher: Patterns To Look Out For

In this guide, we show you how to read a heatmap like an expert so you can stop guessing and start making informed, high-impact changes to your website.

by maggie paveza Maggie Paveza // 12 min read

ecommerce

Drive and Convert (Ep. 125): Larger the Brand, More Complicated the Traffic

Not all online businesses need the same amount of traffic. In this episode, Jon and Ryan discuss how consideration, target market, and budget impact traffic for both startups and industry leaders.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 36 min read

A guide to learn how to identify if a user is experiencing form fatigue.

ecommerce

A Guide For Preventing Form Fatigue To Increase Conversions & Improve UX

Learn how to identify behavior patterns that indicate your users are suffering from form fatigue and discover actionable strategies to improve form fatigue and increase conversions.

by maggie paveza Maggie Paveza // 7 min read

a DTC ecommerce website is an important part of an omnichannel strategy.

ecommerce

7 Expert Tips On How Retail Brands Can Launch A DTC Ecommerce Channel

Industry experts share their top tips for how retail brands can thoughtfully and successfully launch a DTC ecommerce channel.

by Natalie Thomas headshot Natalie Thomas // 8 min read

ecommerce

10 Ways To Center Social Impact Throughout The Ecommerce Customer Journey

Showcasing your social and environmental initiatives will build trust and loyalty with your shoppers. Learn how practitioners at the epicenter of mission-driven ecommerce embed brand values throughout the brand experience.

by Natalie Thomas headshot Natalie Thomas // 16 min read

Emma Leyden - Human-Centered Product Management Advice

ecommerce

How Emma Leyden’s Approach to Human-Centered Product Management Delivers Results

Trusted expert Emma Leyden shares how today’s product leaders can make a measurable impact on their organizations by focusing on the user.

by caroline appert profile picture Caroline Appert // 13 min read

The Good Priming and Expectation-Setting article feature image of a person using a laptop to navigate a website.

ecommerce

How To Leverage The Priming & Expectation Setting Heuristic To Drive Conversions

Improve your digital experience and drive conversions by leveraging the priming & expectation-setting heuristic.

by Sumita Mukund headshot Sumita Paulson // 7 min read

Two people reviewing data on a laptop screen.

ecommerce

The Power of Tree Testing in Optimization (With Expert Insights)

Learn how tree testing can be used to assess whether users can find resources within your site or app.

by caroline appert profile picture Caroline Appert // 14 min read