Customer Experience
Here is the bottom line: Ecommerce returns are inevitable. The good news is once you accept this fact, you can better prepare for them.
by Caroline Appert // 13 min read
Drive & Convert
Jon and Ryan discuss the benefits of conducting a website audit in November and how it can set you up for success in 2024.
by Angel Earnshaw // 28 min read
Data & Analytics
Optimizing the digital experience starts with scrutinizing a select set of ecommerce analytics reports through decision-driven data analysis.
by Natalie Thomas // 11 min read
There is no "hacking" SEO. It takes time, money and energy, but there is a great ROI. Jon and Ryan discuss what you need to know to build the right growth strategy for your SEO.
by Angel Earnshaw // 32 min read
Ecommerce gamification is still fairly underutilized. Take a page from the SaaS playbook and leverage built-in reward systems to create engaging digital experiences.
by Maya Merrill // 10 min read
Optimization
Don’t miss the opportunity to set yourself up for success in 2024. Review your site now, do your user research, get a roadmap ready, and then hit the ground running.
by Katie Encabo // 6 min read
Jon and Ryan dive into the world of subscriptions and uncover the secrets to creating loyal, lifelong customers.
by Angel Earnshaw // 35 min read
In a landscape where products and services can come across as very similar, understanding your customers and their expectations can be a real differentiator.
by Jon MacDonald // 12 min read
Jon and Ryan explore the importance of setting unique ROAS goals and why there shouldn't be a one-size-fits-all approach to ROAS.
by Angel Earnshaw // 31 min read