person using their card to pay during checkout process

Optimization

10 Of The Best Checkout Page Design Examples to Inspire Your Own

In this article, we review our favorite checkout page designs. We explain why we like them and how they could be improved.

by caroline appert profile picture Caroline Appert // 12 min read

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Title of D&C episode

Drive & Convert

Drive and Convert (Ep. 074): Debunking Common SEO Myths

There are a lot of misconceptions about SEO, especially for smaller brands. In this episode, Jon and Ryan debunk some SEO myths that could be affecting your marketing efforts.

by Angel Earnshaw // 28 min read

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two computer screens showing visual design in progress

Optimization

The Fundamentals of Visual Design and Why You Need It

Visual design utilizes imagery and visual cues to improve the overall user experience. Learn its fundamental principles and see some best-in-class examples.

by Maria Balus profile photo Maria Balus // 12 min read

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feature image showing Jon and Ryan in the title card of the episode

Drive & Convert

Drive and Convert (Ep. 073): 5 Tests To Run On (Almost) Any Ecommerce Site

It can be a challenge to come up with the right areas for optimization. In this episode, Jon and Ryan talk about the five tests that consistently deliver results.

by caroline appert profile picture Caroline Appert // 40 min read

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customer making a purchase on an ecommerce website and increasing revenue and conversion rate as a result of a winning test

Optimization

Winning Tests & What The Learnings Can Teach Your Brand

These are winning tests from a CRO agency with over a decade of experience. Learnings and actionable takeaways included for your brand.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 6 min read

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group of engaged people using different devices due to ecommerce personalization

Customer Experience

Using Ecommerce Personalization to Deliver Engaging Customer Experiences

Ecommerce personalization is a powerful way to tailor the customer experience to each shopper. Learn how it works and how to use it in this article.

by maggie paveza Maggie Paveza // 14 min read

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episode title with Jon and Ryan's photos

Drive & Convert

Drive and Convert (Ep. 072): Where Should Startups Get Their Initial Traffic?

Which traffic drivers are best for startups? And what are the best platforms and tools for getting started? In this episode, Jon and Ryan share how they guide startups to get initial traffic and create demand for their product.

by caroline appert profile picture Caroline Appert // 35 min read

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Image of a person using Google Search console to check on cro and seo related metrics

Drive & Convert

How To Make Your CRO and SEO Strategies Work Together For More Ecommerce Sales

Business owners should be thinking about balancing their efforts between attracting website visitors and converting them into buyers.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 5 min read

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episode 71 title featuring pictures of Jon & Ryan

Drive & Convert

Drive and Convert (Ep. 071): Leverage Cross-Selling And Upselling For Increased AOV

In this episode, Jon and Ryan kick off the New Year by discussing two prevalent tactics: cross-selling and upselling. They discuss the difference between the two, when to introduce them to buyers and how you can implement them for your brand.

by caroline appert profile picture Caroline Appert // 29 min read

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