woman working on holiday email marketing campaign

Customer Acquisition

5 Ways to Improve Sales from Your Holiday Email Marketing Campaign

Optimize your holiday email marketing campaign to stay top-of-mind and maximize sales this season.

by maggie paveza Maggie Paveza // 5 min read

Read More →
man working on a/b testing offer strategy

Conversion Rate Optimization

Effective Offer A/B Testing: How to Boost AOV & Conversions Leading Into BFCM

In today's competitive market, making informed decisions about your offers is no longer an option; it's a necessity. As the BFCM season fast approaches, there's no better time to start testing your offers.

by Drew Marconi // 7 min read

Read More →
ecommerce gamification

Customer Experience

Ecommerce Gamification: How To Engage Customers Like A Winning SaaS Company

Ecommerce gamification is still fairly underutilized. Take a page from the SaaS playbook and leverage built-in reward systems to create engaging digital experiences.

by Maya Merrill // 10 min read

Read More →
woman conducting website audit on laptop

Conversion Rate Optimization

Why November Is The Most Underrated Time Of Year To Conduct An Ecommerce Website Audit

Don’t miss the opportunity to set yourself up for success in 2024. Review your site now, do your user research, get a roadmap ready, and then hit the ground running.

by Katie Encabo // 6 min read

Read More →

Conversion Rate Optimization

Prioritize Your A/B Tests Like The Experts: An Interview With Experimentation Leader Natalie Thomas

There is no “one size fits all” A/B test prioritization method. So, we asked experimentation leader Natalie Thomas to share more about how product marketing and ecommerce teams can pick the right method for them and how The Good prioritizes using the ADVIS’R method.

by caroline appert profile picture Caroline Appert // 12 min read

Read More →
digital customer expectations

Customer Experience

How to Understand and Meet Digital Customer Expectations

In a landscape where products and services can come across as very similar, understanding your customers and their expectations can be a real differentiator.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 12 min read

Read More →
roadmapping in optimization process

Conversion Rate Optimization

Compound Learnings From Your Experimentation Program With An End Of Year Roadmapping Exercise

Before you build next year’s testing roadmap, here are 3 steps to make sure your efforts from last year are taken into account. Follow them and your learnings will compound.

by maggie paveza Maggie Paveza // 7 min read

Read More →
iterative testing

Conversion Rate Optimization

Iterative Testing that Drove Results for Our Clients

You don’t always need to redesign your whole website to get results. Here are six winning tests that show how research and iterative optimization can improve your ecommerce experience.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 8 min read

Read More →
what is a good conversion rate

Drive & Convert

Drive and Convert (Ep. 089): What is a Good Conversion Rate?

Jon and Ryan tackle the age-old question: What is a good conversion rate? They explain why this question is not as straightforward as it seems, define conversion rates, and discuss variables affecting it.

by Angel Earnshaw // 28 min read

Read More →