Customer Acquisition
Optimize your holiday email marketing campaign to stay top-of-mind and maximize sales this season.
by Maggie Paveza // 5 min read
Conversion Rate Optimization
In today's competitive market, making informed decisions about your offers is no longer an option; it's a necessity. As the BFCM season fast approaches, there's no better time to start testing your offers.
by Drew Marconi // 7 min read
Customer Experience
Ecommerce gamification is still fairly underutilized. Take a page from the SaaS playbook and leverage built-in reward systems to create engaging digital experiences.
by Maya Merrill // 10 min read
Don’t miss the opportunity to set yourself up for success in 2024. Review your site now, do your user research, get a roadmap ready, and then hit the ground running.
by Katie Encabo // 6 min read
There is no “one size fits all” A/B test prioritization method. So, we asked experimentation leader Natalie Thomas to share more about how product marketing and ecommerce teams can pick the right method for them and how The Good prioritizes using the ADVIS’R method.
by Caroline Appert // 12 min read
In a landscape where products and services can come across as very similar, understanding your customers and their expectations can be a real differentiator.
by Jon MacDonald // 12 min read
Before you build next year’s testing roadmap, here are 3 steps to make sure your efforts from last year are taken into account. Follow them and your learnings will compound.
by Maggie Paveza // 7 min read
You don’t always need to redesign your whole website to get results. Here are six winning tests that show how research and iterative optimization can improve your ecommerce experience.
by Jon MacDonald // 8 min read
Drive & Convert
Jon and Ryan tackle the age-old question: What is a good conversion rate? They explain why this question is not as straightforward as it seems, define conversion rates, and discuss variables affecting it.
by Angel Earnshaw // 28 min read