Drive & Convert
Jon and Ryan discuss considerations and practical implementations to optimize online experiences for both DTC and wholesale audiences.
by Angel Earnshaw // 28 min read
Optimization
Avoid costly website redesign mistakes. Use data-driven insights to create a website that attracts, engages, and converts your ideal customers.
by Caroline Appert // 8 min read
Company Culture
The right optimization team lead should possess certain traits to successfully drive results and foster a culture of innovation and collaboration.
by Juliana Chapin // 9 min read
The digital journey doesn’t end at the checkout. Jon and Ryan discuss the importance of post-purchase optimization and the impact it has on growing an online brand.
by Angel Earnshaw // 25 min read
Customer Experience
Discover the hidden psychological forces that influence customer behavior online. Optimize your website to increase sales and build trust, using the strategies in our latest book "Behind The Click."
by Jon MacDonald // 4 min read
The job of product marketing and ecommerce leaders is to guide the user to the best-fit product for them. Directional guidance is the umbrella term for doing just that.
by Caroline Appert // 7 min read
Good Question
Many organizations aspire to be data-backed, but they often fall short by primarily relying on generative research methods.
by Natalie Thomas // 3 min read
Celebrate 100 episodes with Jon and Ryan as they look back on the biggest changes in the industry and the surprising lessons they learned along the way.
by Angel Earnshaw // 46 min read
The world of optimization doesn't stand still. What held true four years ago might not mean the same thing today.
by Jon MacDonald // 5 min read