Good Question
The gold standard of optimization is building an online experience that caters to your users. But what happens when you are selling to both B2B and B2C shoppers?
by Katie Encabo // 8 min read
Optimization
There are plenty of mistakes you can make when running tests on your website. Peeking is one of the trickiest. Here are some tips to avoid it and get the results you want.
by Maggie Paveza // 6 min read
Dive into the world of prototyping and discover why mid-fidelity designs hold the key to swift user testing and efficient design iterations.
by Lexi Traylor // 6 min read
Highlights from a year of optimization insights straight from the minds of our experts and strategists.
by Angel Earnshaw // 10 min read
Drive & Convert
Jon and Ryan touch on the many uses of ChatGPT AI when it comes to optimizing the digital user experience.
by Angel Earnshaw // 32 min read
Are you noticing low conversions on paid traffic like Google Shopping ads this holiday season? This is how you can fix it.
by Natalie Thomas // 5 min read
You have to find the balance between quantity AND quality, especially when it comes to running tests to optimize your digital experience.
by Caroline Appert // 3 min read
Customer Acquisition
Optimize your holiday email marketing campaign to stay top-of-mind and maximize sales this season.
by Maggie Paveza // 5 min read
In today's competitive market, making informed decisions about your offers is no longer an option; it's a necessity. As the BFCM season fast approaches, there's no better time to start testing your offers.
by Drew Marconi // 7 min read