Data & Analytics
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
Customer Experience
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Optimization
The customer journey doesn’t end after they click the checkout button. Learn how to maximize your post-purchase flow to boost conversions.
by Jon MacDonald // 9 min read
Our guide to cross-selling and upselling. Discover what each tactic is and how your ecommerce brand can implement them to meet goals.
by Caroline Appert // 11 min read
See why customer retention is crucial to ecommerce growth and how to develop an effective retention strategy for your brand.
by Jon MacDonald // 10 min read
Including intelligent ecommerce product recommendations as part of your user experience can increase the average order value of your conversions. Here's how to get started.
by Jon MacDonald // 14 min read
This is your guide to ecommerce loyalty programs that improve the shopping experience and boost your customer lifetime value. Read on to learn how to build yours.
Improve your conversion rate by identifying some of the most common site features that are killing your conversions.
by Natalie Thomas // 7 min read
Your ecommerce experience can be solidified or broken based on how you handle customer care. Here's an expert's advice on how to do it right.
by Emma Kimmerly // 8 min read
Confirmation emails are an overlooked way to boost customer engagement and conversions. Here is our best advice for making the most of these opportunities.
by Laura Bosco // 23 min read
A full conversion rate optimization plan isn’t something you can do on your own. Here’s what you CAN do instead.
by Laura Bosco // 28 min read
Jon MacDonald
//
14 min read
Jon MacDonald
//
9 min read
Caroline Appert
//
11 min read
Natalie Thomas
//
7 min read
Emma Kimmerly
//
8 min read
Laura Bosco
//
23 min read
