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the-downside-of-discounting

Customer Acquisition

Why Discounting Is Bad For Your Brand (And What To Do Instead)

When it comes to incentivizing customers, it's easy to default to using a price or percentage discount. While this strategy may boost your sales numbers, it comes with some serious tradeoffs.

by laura-bosco-profile-picture Laura Bosco // 16 min read

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reduce-cart-abandonment-wish-lists-header

Conversion Rate Optimization

8 Strategies That Will Help You Reduce Cart Abandonment

Many customers get 90% of the way to completing their purchase, only to rush away at the last minute. How frustrating! Fortunately, we've got tactics to help you reduce your cart abandonment rate.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 10 min read

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Customer Experience

How to Get More From Your Transactional Emails

Research indicates that transactional emails are opened up to 8X more often than promotional emails. They represent one of the biggest – yet most underutilized marketing opportunities.

by David Hoos headshot David Hoos // 7 min read

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win-back email campaign header

Customer Acquisition

5 Principles for a Successful Win-Back Email Campaign

Follow these five principles to create a compelling win-back email campaign that’ll help convert your inactive subscribers into purchasing customers.

by David Hoos headshot David Hoos // 9 min read

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reduce-cart-abandonment-wish-lists-header

Conversion Rate Optimization

10 Ways to Drive More Ecommerce Conversions From Wish Lists

Most ecommerce brands have a high cart abandonment rate, but few know how to reduce it. Learn how a wish list can provide a great customer experience that boosts conversions.

by David Hoos headshot David Hoos // 5 min read

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data driven marketing - customer acquisition costs google analytics reports

Conversion Rate Optimization

Why Conversion Optimization is Key to Ecommerce Success

Stable, long-term ecommerce success occurs when you focus on a customer-centric testing and optimization process.

by David Hoos headshot David Hoos // 6 min read

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customer experience header

Customer Experience

How to Calculate and Grow a Strong Customer Lifetime Value

Customer loyalty and lifetime value go hand in hand, and have a direct impact on your bottom line. Here's how to calculate and maximize your LTV, thereby increasing revenue.

by Jon MacDonald // 14 min read

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unboxing-experience-offer-free-shippingheader

Customer Experience

How to Design the Perfect Unboxing Experience [Step-By-Step]

The personal touches of an unforgettable unboxing experience can provide a great customer experience and grow repeat conversions.

by Jake Rheude profile photo Jake Rheude // 12 min read

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unboxing-experience-offer-free-shippingheader

Customer Acquisition

7 Ways to Get More Sales for High-Price and Luxury Goods

Learn how your luxury brand's ecommerce site should be utilizing conversion rate optimization to prequalify prospects and increase average order value.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 6 min read

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