Ecommerce Customer Retention: How to Unlock Repeat Conversion Success

By The Good
1 minute read | Last Updated: March 19, 2019

Every business needs repeat customers in order to drive growth. But that’s easier said than done. Here’s how CRO can boost ecommerce customer retention.

You may have noticed that many ecommerce brands want to get in on the subscription gold rush.

The reason? That golden goose of ecommerce: customer retention.

Instead of having to fight to get a large volume of customers to make a single purchase, companies can rely on customers to purchase again and again.

The reality is that every business needs repeat customers in order to drive growth; however, retaining customers is easier said than done.

But don’t panic. If you can give shoppers an optimized and seamless experience, it’s much more likely that they’ll purchase from you more than once. Companies like Amazon and Netflix have seen enduring success, and their high retention rate is primarily due to the superior user experience they provide.

The bottom line: Consistent customer retention is fostered by strong CRO efforts.

In this article, we’re going to show you:

  • The significant benefits of increasing customer retention
  • What most brands get dead wrong about retention
  • How to win the hearts of customers so that they come back again and again
  • The key role CRO plays in increasing retention

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