Conversion Rate Optimization
Here’s our guide on the UX research process, including our unique 5 step approach to gathering ecommerce insights through quantitative and qualitative research.
by Natalie Thomas // 14 min read
Your comprehensive guide to discerning between quantitative vs. qualitative research practices and selecting the best approach for your business needs.
by Jon MacDonald // 11 min read
Customer Experience
Discover how performing a regular conversion funnel analysis helps you build a better customer experience and improve your conversion rate.
by James Sowers // 10 min read
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Data & Analytics
Understanding and leveraging heatmaps, scroll maps, and click maps is a crucial step in improving your conversion rate. We’re covering all three in this article.
by Jon MacDonald // 10 min read
Real-life examples of ecommerce brands uncovering customer needs, analyzing feedback, and implementing meaningful brand improvements.
by Laura Bosco // 22 min read
The best executives ensure that their company sites are built around the primary goals of ecommerce: to serve customers and sell products.
by Jon MacDonald // 8 min read
Customer Acquisition
You can convert more visitors by understanding these 7 types of customers and how each of them typically engages online.
by Jon MacDonald // 12 min read
Determining the appropriate velocity of testing for your team can be a challenge. This Insight identifies why we prefer velocity over testing in isolation, and how to carry out high velocity A/B testing on your own.
by Natalie Thomas // 6 min read
Jon MacDonald
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10 min read
Natalie Thomas
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14 min read
Jon MacDonald
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11 min read
James Sowers
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10 min read
Laura Bosco
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22 min read
