Data & Analytics
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
Customer Experience
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Product research experts share their perspectives on the three green flags to look for when vetting your next research partner.
by Natalie Thomas // 6 min read
For “dabblers” in optimization, other tools might do the trick, but Hotjar is the go-to tool for expert researchers. Here’s why and how to avoid getting misguided by claims that downsampling is always bad.
by Maria Balus // 11 min read
Introducing the Heuristics for Digital Experience Optimization™ and how they can help you solve website challenges.
Digital experiences are just as likely as in-person encounters to encounter common sales objections. Here’s how you can learn to listen to your customers, understand their feedback, and resolve concerns.
by Katie Encabo // 18 min read
Good Question
All too often, great research winds up on dusty digital shelves and never see the light of day. Don’t waste the data you’ve collected.
by Katie Encabo // 4 min read
At the end of the day, customer satisfaction is what truly matters. Learn how to improve your customer experience to increase conversions.
by Jon MacDonald // 8 min read
Drive & Convert
In this episode, Jon and Ryan discuss how you can draw more value from your existing customers by using nine strategies that are proven to increase AOV.
by Angel Earnshaw // 37 min read
Optimization
Here’s our guide on the UX research process, including our unique 5 step approach to gathering ecommerce insights through quantitative and qualitative research.
by Natalie Thomas // 14 min read
Maria Balus
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11 min read
Natalie Thomas
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6 min read
Maria Balus
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11 min read
Katie Encabo
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18 min read
Jon MacDonald
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8 min read
Angel Earnshaw
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37 min read
