Customer Experience
Real-life examples of ecommerce brands uncovering customer needs, analyzing feedback, and implementing meaningful brand improvements.
by Laura Bosco // 22 min read
Customer Acquisition
You can convert more visitors by understanding these 7 types of customers and how each of them typically engages online.
by Jon MacDonald // 12 min read
Optimization
Determining the appropriate velocity of testing for your team can be a challenge. This Insight identifies why we prefer velocity over testing in isolation, and how to carry out high velocity A/B testing on your own.
by Natalie Thomas // 6 min read
Data can show you what happened, but how do you understand why? Using a customer satisfaction survey is the key. Here are the best questions you should be asking.
by David Hoos // 17 min read
Your customer service team can provide a great peek into your customer experience. Their insights can show you improvements that can produce immediate results.
by Shaun Tinney // 4 min read
Our effective ecommerce for brands research report lays out how to turn your brand site into a dominating player in ecommerce.
by Jon MacDonald // 29 min read