Insights Hub customer research

customer research

Customer research provides insights that drive more effective optimization strategies. Explore the investigation of customer needs, preferences, behaviors, and pain points to inform business decisions.

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customer research

Drive and Convert (Ep. 085): Nine Strategies to Increase Average Order Value

In this episode, Jon and Ryan discuss how you can draw more value from your existing customers by using nine strategies that are proven to increase AOV.

by Angel Earnshaw // 37 min read

customer research

Understanding The UX Research Process: A Guide For Ecommerce Brands

Here’s our guide on the UX research process, including our unique 5 step approach to gathering ecommerce insights through quantitative and qualitative research.

by Natalie Thomas // 14 min read

cro audit and qualitative vs quantitative research and landing page header

customer research

Quantitative vs. Qualitative Research: Learning The Benefits

Your comprehensive guide to discerning between quantitative vs. qualitative research practices and selecting the best approach for your business needs.

by Jon MacDonald // 11 min read

customer research

How To Unlock Key Insights With A Conversion Funnel Analysis

Discover how performing a regular conversion funnel analysis helps you build a better customer experience and improve your conversion rate.

by James Sowers // 10 min read

customer research

How Ecommerce Brands Can Create a Conversion-Powered Customer Journey Map

A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.

by Natalie Thomas // 13 min read

customer research

Your Guide to Increasing Conversions with Heatmaps, Scroll Maps, and Click Maps

Understanding and leveraging heatmaps, scroll maps, and click maps is a crucial step in improving your conversion rate. We’re covering all three in this article.

by Jon MacDonald // 10 min read