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Customer Acquisition

CRO Marketing: How It Fits Into Your Growth Strategy & 5 Steps to Get Started

Learn how to get started with a conversion rate optimization program and where CRO fits into your overall marketing strategy.

by James Sowers James Sowers // 12 min read

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customer loyalty program

Customer Experience

How To Build Ecommerce Loyalty Programs That Improve Customer Retention & Experience

This is your guide to ecommerce loyalty programs that improve the shopping experience and boost your customer lifetime value. Read on to learn how to build yours.

by caroline appert profile picture Caroline Appert // 11 min read

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Customer Experience

Using SMS and Email Marketing To Accelerate Ecommerce Growth

We’ve collected 5 ways you can use SMS and email marketing to focus your ecommerce efforts and see big results.

by James Sowers James Sowers // 8 min read

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noon brew ecommerce product video example

Customer Acquisition

How To Use Ecommerce Video To Drive More Sales

Learn how you can use ecommerce video to increase conversions on your site. We cover the top 4 things you should consider, examples from winning brands, and more.

by caroline appert profile picture Caroline Appert // 9 min read

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podcasting for ecommerce

Customer Acquisition

The Power of Podcasting For Ecommerce Brands & How To Get Started

What is the value of podcasting for ecommerce brands? We’re exploring the different ways you can get your foot in the door with this untapped medium.

by caroline appert profile picture Caroline Appert // 8 min read

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Customer Acquisition

Improving ROAS: How to Increase Your Return on Advertising Spend

What do you know about this marketing metric? Learn more about ROAS for ecommerce companies, including how to calculate and improve it.

by James Sowers James Sowers // 8 min read

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how to tell your brand story

Customer Acquisition

How To Tell Your Brand Story Without Hindering Conversions

Customers are increasingly concerned with who they are buying from. Here’s how to tell your brand story and your products without undermining your sales performance.

by James Sowers James Sowers // 11 min read

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Customer Acquisition

How To Effectively Manage Your Ecommerce Marketing Budget

Need insight for allocating your marketing budget most effectively? Explore our recommended approach for maximum value and ROI.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 16 min read

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Customer Acquisition

Five Ecommerce Landing Page Fundamentals You Have To Master

To get more sales and write copy that converts, follow these five landing page fundamentals. Make sure every word on the page helps your visitors get closer to a solution.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 12 min read

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