Customer Acquisition
Learn how you can use ecommerce video to increase conversions on your site. We cover the top 4 things you should consider, examples from winning brands, and more.
by Caroline Appert // 9 min read
What is the value of podcasting for ecommerce brands? We’re exploring the different ways you can get your foot in the door with this untapped medium.
by Caroline Appert // 8 min read
What do you know about this marketing metric? Learn more about ROAS for ecommerce companies, including how to calculate and improve it.
by James Sowers // 9 min read
Customers are increasingly concerned with who they are buying from. Here’s how to tell your brand story and your products without undermining your sales performance.
by James Sowers // 11 min read
Need insight for allocating your marketing budget most effectively? Explore our recommended approach for maximum value and ROI.
by Jon MacDonald // 16 min read
To get more sales and write copy that converts, follow these five landing page fundamentals. Make sure every word on the page helps your visitors get closer to a solution.
by Jon MacDonald // 12 min read
Research that confirms the fundamentals of successful email marketing provides a rare glimpse into the exact frequency and open rates of holiday email campaigns.
by Jon MacDonald // 10 min read
What are the key ingredients of a successful ecommerce marketing email? Kristen LaFrance takes a closer look at how you can build a strong marketing email that doesn't detract from your brand experience.
by Kristen LaFrance // 12 min read
Data & Analytics
RFM Analysis is a customer segmentation method that helps you target your customers with the right message in the right place at the right time based on three key data points.
by David Hoos // 9 min read