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Drive & Convert

Drive and Convert (Ep. 070): Budget Planning for Website Traffic in 2023

In this episode, Jon and Ryan turn the page to 2023 and talk about the budget for traffic in the coming year. They talk about their expectations for 2023, what to include in your budget plan and what doesn’t need to be prioritized.

by caroline appert profile picture Caroline Appert // 27 min read

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Podcast

How to Streamline Customer Support to Improve Efficiency (& Customer Experience) with Nicole Baqai

In this episode, we talk to Nicole Baqai, a Strategic Partnerships Manager at Gorgias. She shares how to streamline your customer support to create a better relationship with customers.

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Drive & Convert

Drive and Convert (Ep. 068): Can Sharing Data Help You Win?

In this episode, Jon and Ryan talk about the importance of sharing data. They discuss the pros and cons of building a group with similar businesses to compare testing results, catering to a specific audience or demographic, and the cost of running your own tests.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 24 min read

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Conversion Rate Optimization

Leveraging Social Proof to Improve Your Conversion Rate

Social proof is one of the most powerful tools of persuasion a brand can employ. Getting others to promote you is infinitely more effective than promoting yourself.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 17 min read

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Podcast

Creating a Work Environment for Success – Q&A with Jon MacDonald and Natalie Thomas

In this special Q&A episode, we talk to Jon MacDonald, Founder and CEO of The Good and Natalie Thomas, our Director for CRO and UX Strategy. We're answering questions about ecommerce, CRO, working remotely, and agency life at The Good.

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Conversion Rate Optimization

Improve Your Website With The StoryBrand Framework & Other Copywriting Tactics

Writing great website copy doesn’t need to be complicated, but it does require a thoughtful focus on customers - here’s how to get it right.

by James Sowers James Sowers // 9 min read

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Customer Experience

How to Personalize Your Ecommerce Marketing Strategy with Product Recommendation Quizzes

Incorporating product recommendation quizzes into your personalization strategy boosts average order value and conversions. Here’s how to get started.

by joanne wu Joanne Wu // 8 min read

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Customer Experience

How to Drive Customer Retention With SaaS & Ecommerce Winbacks

Reengage, convert, and retain customers with these 10 strategies for ecommerce & SaaS winbacks.

by caroline appert profile picture Caroline Appert // 10 min read

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Customer Acquisition

How To Scale Ecommerce Growth With SMS Marketing

SMS marketing can help you reach more customers, increase sales, and grow your business. Best of all, it’s easy to start, and we’ll show you how.

by James Sowers James Sowers // 10 min read

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