Drive & Convert
Every business exit is a little different. In this episode, Jon and Ryan talk about the right time to do it, as well as the pros and cons of the whole experience.
by James Sowers // 22 min read
Live from the Logical Position Summit, Jon and Ryan explain that low traffic doesn’t make CRO impossible. There are alternative types of validation to help optimize your site for conversions.
by Caroline Appert // 19 min read
In this episode, Jon and Ryan discuss what conversion tracking looks like in this new world of Performance Max and what you could do to help your system and ads perform better.
by Angel Earnshaw // 20 min read
In this episode, Jon and Ryan turn the page to 2023 and talk about the budget for traffic in the coming year. They talk about their expectations for 2023, what to include in your budget plan and what doesn’t need to be prioritized.
by Caroline Appert // 27 min read
Podcast
In this episode, we talk to Nicole Baqai, a Strategic Partnerships Manager at Gorgias. She shares how to streamline your customer support to create a better relationship with customers.
In this episode, Jon and Ryan talk about the importance of sharing data. They discuss the pros and cons of building a group with similar businesses to compare testing results, catering to a specific audience or demographic, and the cost of running your own tests.
by Jon MacDonald // 24 min read
Conversion Rate Optimization
Social proof is one of the most powerful tools of persuasion a brand can employ. Getting others to promote you is infinitely more effective than promoting yourself.
by Jon MacDonald // 17 min read
In this special Q&A episode, we talk to Jon MacDonald, Founder and CEO of The Good and Natalie Thomas, our Director for CRO and UX Strategy. We're answering questions about ecommerce, CRO, working remotely, and agency life at The Good.
Writing great website copy doesn’t need to be complicated, but it does require a thoughtful focus on customers - here’s how to get it right.
by James Sowers // 9 min read
James Sowers
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22 min read
Caroline Appert
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19 min read
Angel Earnshaw
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20 min read
Jon MacDonald
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24 min read
