Customer Acquisition
What are the key ingredients of a successful ecommerce marketing email? Kristen LaFrance takes a closer look at how you can build a strong marketing email that doesn't detract from your brand experience.
by Kristen LaFrance // 12 min read
Customer Experience
Give more thought to your post-purchase email sequences with these 5 key post-purchase email types. It will boost your conversions, nurture customers, and result in repeat sales.
by David Hoos // 8 min read
Follow these five principles to create a compelling win-back email campaign that’ll help convert your inactive subscribers into purchasing customers.
by David Hoos // 9 min read
Just because something works for one brand doesn’t mean it will work for another.
by James Sowers // 6 min read
The email pop-up is one of the most used, and most hated marketing tactics around these days. Take a balanced look at their strengths and weaknesses.
by Don Sturgill // 11 min read