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Customer Acquisition

How DTC Marketing Can Build Engagement in the Inbox (Rather than Unsubscribes)

What are the key ingredients of a successful ecommerce marketing email? Kristen LaFrance takes a closer look at how you can build a strong marketing email that doesn't detract from your brand experience.

by Kristen LaFrance // 12 min read

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Customer Experience

5 Important Post-Purchase Emails You Need to Drive Sales

Give more thought to your post-purchase email sequences with these 5 key post-purchase email types. It will boost your conversions, nurture customers, and result in repeat sales.

by David Hoos headshot David Hoos // 8 min read

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Customer Acquisition

5 Principles for a Successful Win-Back Email Campaign

Follow these five principles to create a compelling win-back email campaign that’ll help convert your inactive subscribers into purchasing customers.

by David Hoos headshot David Hoos // 9 min read

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Customer Acquisition

How to Write the Perfect Email Signup Text (Using Data)

Just because something works for one brand doesn’t mean it will work for another.

by James Sowers James Sowers // 6 min read

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Customer Acquisition

Email Pop-ups – The Most Controversial Marketing Tactic Ever

The email pop-up is one of the most used, and most hated marketing tactics around these days. Take a balanced look at their strengths and weaknesses.

by Don Sturgill // 11 min read

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