email marketing Archives

woman working on holiday email marketing campaign

Customer Acquisition

5 Ways to Improve Sales from Your Holiday Email Marketing Campaign

Optimize your holiday email marketing campaign to stay top-of-mind and maximize sales this season.

by Maggie Paveza // 5 min read

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Drive & Convert

Drive and Convert (Ep. 084): Holiday Analysis and Adjustments

In this episode, Jon and Ryan discuss the importance for ecommerce brands to prepare ahead of time for the holiday season. They highlight the need for flexibility, creative thinking, and setting realistic expectations with finance teams.

by Angel Earnshaw // 31 min read

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person typing out post-purchase emails on laptop

Optimization

6 Post-Purchase Emails That Convert And Retain

The customer journey doesn’t end after they click the checkout button. Learn how to maximize your post-purchase flow to boost conversions.

by Jon MacDonald // 9 min read

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D&C episode title with photo of Ryan and Jon

Drive & Convert

Drive and Convert (Ep. 083): Winning Tests and What the Learnings Can Teach You

In this episode, Jon and Ryan talk about a selection of winning tests and what they can teach other brands. They share how small changes in copy, personalization, specific categories on your navigation, and more.

by Angel Earnshaw // 34 min read

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Drive & Convert

Drive and Convert (Ep. 082): 5 Points to Make Email Your Most Successful Marketing Channel

In this episode, Jon and Ryan discuss why you should focus on your email marketing to drive traffic, convert customers, and create an email database. They discuss five proven strategies successfully scale your email campaign.

by Angel Earnshaw // 24 min read

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Podcast

The Power of Email Automation (And Personalization) with Lexie Bennet

In this episode, we talk to Lexie Bennet, an independent consultant helping ecommerce brands make email their most effective revenue stream. She talks about her specialization - assisting brands to create and optimize automated workflows and lifecycle emails.

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