Data & Analytics
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
Customer Experience
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
RFM Analysis is a customer segmentation method that helps you target your customers with the right message in the right place at the right time based on three key data points.
by David Hoos // 8 min read
Proper attribution will help your business continually improve and optimize your marketing efforts, ultimately growing the conversion rate of your site.
by Cara Hogan // 6 min read
Optimization
Here's your comprehensive guide to A/B testing – how to develop a hypothesis, when to employ your test, and what to expect from your results.
by Jon MacDonald // 9 min read
Maintaining customer data helps move your company forward by allowing you to anticipate trends and better meet customer needs.
by Ashley Lipman // 7 min read
Google Analytics custom alerts help you monitor your analytics for any surprises so you can adapt quickly.
by David Hoos // 7 min read
Learn how Google Analytics Channel Groupings can help reveal your most effective marketing channels.
Learn how the Users Flow report can point out roadblocks and help you make changes to enhance your user experience.
When it comes to ecommerce, feedback is essential. Here’s how the Goal Flow report can illuminate your sales funnel and improve your customer experience.
by David Hoos // 6 min read
Google Analytics tracking is foundational to conversion rate optimization. Here’s a simple guide to get started with Enhanced Ecommerce reporting.
Jon MacDonald
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9 min read
David Hoos
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8 min read
Cara Hogan
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6 min read
Jon MacDonald
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9 min read
Ashley Lipman
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7 min read
