Skip to Content
Primary Menu
The Good
Converting More Visitors into Buyers
  • Services
    • All Services
    • Optimization Services
      • CRO Audit
      • Conversion Growth Program™
      • Conversion Research
    • View All Services
  • Results
    • Xerox increased conversions from return visitors by 86.7%
    • The Economist increased paid subscriptions by 5%
    • Easton Baseball increased online revenue by 240%
    • The Telegraph reduced subscription cancellations by 30%
    • View All Case Studies
  • Insights
    • READ
      • Ecommerce Insights
      • Insights Newsletter
      • CRO Books
    • WATCH
      • Insight Videos
      • Website Teardowns
      • Webinars & Workshops
    • LISTEN
      • The Ecommerce Insights Show
      • Drive & Convert Podcast
  • Contact Us
  • Request Teardown
  • Search
Drive and Convert Episode 68 Feature Image

Drive & Convert

Drive and Convert (Ep. 068): Can Sharing Data Help You Win?

In this episode, Jon and Ryan talk about the importance of sharing data. They discuss the pros and cons of building a group with similar businesses to compare testing results, catering to a specific audience or demographic, and the cost of running your own tests.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 24 min read

Read More →

Podcast

The Power of Social Proof and Data-Driven Decisions with Kate Cannova

In this episode, we talk to Kate Cannova, the Chief Business Officer at Wheelership. We cover how her team successfully navigated the pandemic, the importance of data-driven decisions in their business, and the power of social proof.

Listen →
People shaking hands over a desk

Customer Experience

How To Build Personas For More Inclusive Design [A 10-Step Process]

We're on a mission to make the internet a better place for everyone. With this 10-step process, we begin to do just that.

by Karthiyesan Balasankar Karthiyesan Balasankar // 13 min read

Read More →
effective conversion strategy header

Conversion Rate Optimization

An 8-Point Checklist For Building An Effective Website Conversion Strategy

Learn why an effective conversion strategy is essential to ecommerce success and 8 things to keep top of mind as you develop one for your business.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 9 min read

Read More →
cro audit and qualitative vs quantitative research and landing page header

Conversion Rate Optimization

Quantitative vs. Qualitative Research: Learning The Benefits

Your comprehensive guide to discerning between quantitative vs. qualitative research practices and selecting the best approach for your business needs.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 11 min read

Read More →
conversion funnel analysis

Customer Experience

How To Unlock Key Insights With A Conversion Funnel Analysis

Discover how performing a regular conversion funnel analysis helps you build a better customer experience and improve your conversion rate.

by James Sowers James Sowers // 10 min read

Read More →
Improve ROAS Banner

Customer Acquisition

Improving ROAS: How to Increase Your Return on Advertising Spend

What do you know about this marketing metric? Learn more about ROAS for ecommerce companies, including how to calculate and improve it.

by James Sowers James Sowers // 9 min read

Read More →
ios15 update and how cro can help

Data & Analytics

iOS 15 & Why CRO Is More Important Than Ever

The data and privacy landscape is changing. Read on for an expert perspective on the current reality, iOS 15, and how CRO can help.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 8 min read

Read More →
heatmaps, click maps, scroll maps

Data & Analytics

Your Guide to Increasing Conversions with Heatmaps, Scroll Maps, and Click Maps

Understanding and leveraging heatmaps, scroll maps, and click maps is a crucial step in improving your conversion rate. We’re covering all three in this article.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 10 min read

Read More →

Posts navigation

1 2 … 8 Next →
Get great ecommerce insights delivered to your inbox every week.
Subscribe now
  • Services
    • Conversion Growth Program™
    • Conversion Audit
    • Wireframe Audit
    • Conversion Growth Assessment™
    • View All Services →
  • Case Studies
    • Xerox
    • Swiss Gear
    • The Economist
    • Fully
    • View All Case Studies →
  • Resources
    • Insights Newsletter
    • Ecommerce Insights Show
    • CRO Books
    • Stuck Score Report™
    • CRO Calculators
  • Company
    • About The Good
    • B Corp Profile
    • Careers
    • Privacy Policy
    • Contact Us

Our mission is to remove all the bad online experiences until only the good remain.

© 2023 The Good Group, Inc.

B Corporation Certified

Get In Touch

2035 NW Front Avenue, Suite 202
Portland, OR 97209

Phone: +1(503)488-5935