Drive and Convert Episode 68 Feature Image

Drive & Convert

Drive and Convert (Ep. 068): Can Sharing Data Help You Win?

In this episode, Jon and Ryan talk about the importance of sharing data. They discuss the pros and cons of building a group with similar businesses to compare testing results, catering to a specific audience or demographic, and the cost of running your own tests.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 24 min read

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Podcast

The Power of Social Proof and Data-Driven Decisions with Kate Cannova

In this episode, we talk to Kate Cannova, the Chief Business Officer at Wheelership. We cover how her team successfully navigated the pandemic, the importance of data-driven decisions in their business, and the power of social proof.

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People shaking hands over a desk

Customer Experience

How To Build Personas For More Inclusive Design [A 10-Step Process]

We're on a mission to make the internet a better place for everyone. With this 10-step process, we begin to do just that.

by Karthiyesan Balasankar Karthiyesan Balasankar // 13 min read

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effective conversion strategy header

Conversion Rate Optimization

An 8-Point Checklist For Building An Effective Website Conversion Strategy

Learn why an effective conversion strategy is essential to ecommerce success and 8 things to keep top of mind as you develop one for your business.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 9 min read

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cro audit and qualitative vs quantitative research and landing page header

Conversion Rate Optimization

Quantitative vs. Qualitative Research: Learning The Benefits

Your comprehensive guide to discerning between quantitative vs. qualitative research practices and selecting the best approach for your business needs.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 11 min read

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conversion funnel analysis

Customer Experience

How To Unlock Key Insights With A Conversion Funnel Analysis

Discover how performing a regular conversion funnel analysis helps you build a better customer experience and improve your conversion rate.

by James Sowers James Sowers // 10 min read

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Customer Acquisition

Improving ROAS: How to Increase Your Return on Advertising Spend

What do you know about this marketing metric? Learn more about ROAS for ecommerce companies, including how to calculate and improve it.

by James Sowers James Sowers // 9 min read

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ios15 update and how cro can help

Data & Analytics

iOS 15 & Why CRO Is More Important Than Ever

The data and privacy landscape is changing. Read on for an expert perspective on the current reality, iOS 15, and how CRO can help.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 8 min read

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heatmaps, click maps, scroll maps

Data & Analytics

Your Guide to Increasing Conversions with Heatmaps, Scroll Maps, and Click Maps

Understanding and leveraging heatmaps, scroll maps, and click maps is a crucial step in improving your conversion rate. We’re covering all three in this article.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 10 min read

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