colleagues reviewing experimentation results and conversion rate data.

Optimization

I’m Running Experiments. Why Hasn’t My Conversion Rate Gone Up?

Your digital platform can benefit from experimentation, but that benefit doesn’t always equate to an increasing conversion rate. Let’s explore how to manage the nuance, including special insight from experts.

by Natalie Thomas Natalie Thomas // 10 min read

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how to evaluate your optimization program feature

Data & Analytics

How To Evaluate Your Optimization Program

To assess the health of your digital experience optimization efforts, it's crucial to move beyond measurement. Here's how to evaluate instead.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 11 min read

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verb scoring (1)

Data & Analytics

An Introduction to Verb Scoring: What It Is and How To Leverage It For Product Acquisition & Monetization

Verb scoring is the starting point for competitive and strategic analysis specific to product monetization. Find out how to leverage it.

by Natalie Thomas Natalie Thomas // 8 min read

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person working on theme-based roadmap

Optimization

Theme-Based Roadmaps: How They Differ From Tactical Roadmaps & Why We Always Start With Themes

Explore the differences between theme-based and tactical roadmaps and deepen your understanding of how theming can unlock stakeholder buy-in.

by Natalie Thomas Natalie Thomas // 14 min read

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data-driven website redesign

Optimization

Staying Data-Driven Before, During, And After A Website Redesign

Avoid costly website redesign mistakes. Use data-driven insights to create a website that attracts, engages, and converts your ideal customers.

by caroline appert profile picture Caroline Appert // 8 min read

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what is peeking feature image

Optimization

What Is Peeking And How Do I Avoid It?

There are plenty of mistakes you can make when running tests on your website. Peeking is one of the trickiest. Here are some tips to avoid it and get the results you want.

by maggie paveza Maggie Paveza // 6 min read

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D&C 98

Drive & Convert

Drive and Convert (Ep. 098): How To Turn Your Google Ads Around

Jon and Ryan share actionable steps in overcoming any challenges with Google Ads after recent changes caused by the shift to GA4.

by Angel Earnshaw // 21 min read

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D&C title card

Drive & Convert

Drive and Convert (Ep. 097): You’ve Got Data! Now What?

Jon and Ryan discuss actionable steps that you can take to help your future self and your team use the data you collect.

by caroline appert profile picture Caroline Appert // 19 min read

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Drive & Convert

Drive and Convert (Ep. 096): Going from WTF to YAY with GA4

Jon and Ryan tackle GA4 challenges and share tips to overcome hurdles in the evolving data analytics landscape.

by Angel Earnshaw // 28 min read

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