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Conversion Rate Optimization

Quantitative vs. Qualitative Research: Learning The Benefits

Your comprehensive guide to discerning between quantitative vs. qualitative research practices and selecting the best approach for your business needs.

by Jon MacDonald // 11 min read

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conversion funnel analysis

Customer Experience

How To Unlock Key Insights With A Conversion Funnel Analysis

Discover how performing a regular conversion funnel analysis helps you build a better customer experience and improve your conversion rate.

by James Sowers James Sowers // 10 min read

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Customer Acquisition

Improving ROAS: How to Increase Your Return on Advertising Spend

What do you know about this marketing metric? Learn more about ROAS for ecommerce companies, including how to calculate and improve it.

by James Sowers James Sowers // 9 min read

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ios15 update and how cro can help

Data & Analytics

iOS 15 & Why CRO Is More Important Than Ever

The data and privacy landscape is changing. Read on for an expert perspective on the current reality, iOS 15, and how CRO can help.

by Jon MacDonald // 8 min read

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heatmaps, click maps, scroll maps

Data & Analytics

Your Guide to Increasing Conversions with Heatmaps, Scroll Maps, and Click Maps

Understanding and leveraging heatmaps, scroll maps, and click maps is a crucial step in improving your conversion rate. We’re covering all three in this article.

by Jon MacDonald // 10 min read

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Conversion Rate Optimization

How to Build A Business Case For CRO

While research shows that CRO is a high priority for many, some decision makers still haven't taken the next step. We study why that is and provide some resources to help you make the case.

by Jon MacDonald // 17 min read

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Conversion Rate Optimization

How To Improve Your Conversion Rate When You Have More Time Than Money

A full conversion rate optimization plan isn’t something you can do on your own. Here’s what you CAN do instead.

by laura-bosco-profile-picture Laura Bosco // 28 min read

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Data & Analytics

What’s the Optimal Conversion Rate for Your Ecommerce Website?

What is a good conversion rate? What conversion rate should you benchmark your website against? In this Insight we’ll look at what we believe to be the optimal conversion rate for any ecommerce business.

by Jon MacDonald // 9 min read

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Conversion Rate Optimization

How to Develop an Effective Conversion Strategy (Today)

Learn why an effective conversion strategy is essential to ecommerce success and how to develop one for your business.

by Jon MacDonald // 8 min read

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