person typing out post-purchase emails on laptop

Optimization

6 Post-Purchase Emails That Convert And Retain

The customer journey doesn’t end after they click the checkout button. Learn how to maximize your post-purchase flow to boost conversions.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 9 min read

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customers being interviewed about their experience

Customer Experience

Drive Business Growth at the Intersection of Positive Customer Sentiment & Ethical Website Design

As a brand, it’s important to understand your customers' sentiment. Once you uncover their thoughts, you can make ethical optimizations to your website experience that improve growth.

by Sumita Mukund headshot Sumita Paulson // 15 min read

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Episode title with pictures of Jon and Ryan

Drive & Convert

Drive and Convert (Ep. 079): Ensuring Your Website Navigation Converts

In this episode, Jon and Ryan discuss the importance of website navigation in ecommerce growth. They cover 10 tips for website navigation and share best practices to help customers avoid confusion.

by Angel Earnshaw // 28 min read

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customer using card to pay for paywall strategy

Optimization

Optimizing Paywall Strategy for Digital Media (and How We Boosted The Economist’s Subscriptions by 5%)

Convincing users to pay for content can be challenging. We share tips and best-in-class examples to help you optimize your paywall strategy.

by Natalie Thomas headshot Natalie Thomas // 13 min read

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Photo of Studio M website and logo

Optimization

Encouraging A “Test And Learn” Culture To Keep Innovation Fresh After 30 Years In Business

How Studio M encouraged a culture of testing and experimentation by partnering with The Good to improve their customer journey.

by caroline appert profile picture Caroline Appert // 9 min read

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image of a calendar to show delivery dates

Optimization

How Estimated Delivery Dates (EDDs) Enhance User Experience and Drive Transactions for Ecommerce Brands

Adding estimated delivery dates to your PDP enhances user experience. Today we look at examples of brands leveraging this technique.

by adam p headshot Adam Perkiomaki // 9 min read

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person using their card to pay during checkout process

Optimization

10 Of The Best Checkout Page Design Examples to Inspire Your Own

In this article, we review our favorite checkout page designs. We explain why we like them and how they could be improved.

by caroline appert profile picture Caroline Appert // 12 min read

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feature image showing Jon and Ryan in the title card of the episode

Drive & Convert

Drive and Convert (Ep. 073): 5 Tests To Run On (Almost) Any Ecommerce Site

It can be a challenge to come up with the right areas for optimization. In this episode, Jon and Ryan talk about the five tests that consistently deliver results.

by caroline appert profile picture Caroline Appert // 40 min read

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customer making a purchase on an ecommerce website and increasing revenue and conversion rate as a result of a winning test

Optimization

Winning Tests & What The Learnings Can Teach Your Brand

These are winning tests from a CRO agency with over a decade of experience. Learnings and actionable takeaways included for your brand.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 6 min read

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