Skip to Content
Primary Menu
The Good
Converting More Visitors into Buyers
  • Services
    • All Services
    • Optimization Services
      • CRO Audit
      • Conversion Growth Program™
      • Conversion Research
    • View All Services
  • Results
    • Xerox icon as seen on the company logo Xerox increased conversions from return visitors by 86.7%
    • The Economist logo The Economist increased paid subscriptions by 5%
    • Easton Baseball increased online revenue by 240%
    • Telegraph logo The Telegraph reduced subscription cancellations by 30%
    • View All Case Studies
  • Insights
    • READ
      • Ecommerce Insights
      • Insights Newsletter
      • CRO Books
    • WATCH
      • Insight Videos
      • Website Teardowns
      • Webinars & Workshops
    • LISTEN
      • The Ecommerce Insights Show
      • Drive & Convert Podcast
  • Contact Us
  • Request Teardown
  • Search
customers being interviewed about their experience

Customer Experience

Drive Business Growth at the Intersection of Positive Customer Sentiment & Ethical Website Design

As a brand, it’s important to understand your customers' sentiment. Once you uncover their thoughts, you can make ethical optimizations to your website experience that improve growth.

by Sumita Mukund headshot Sumita Mukund // 15 min read

Read More →
Episode title with pictures of Jon and Ryan

Drive & Convert

Drive and Convert (Ep. 079): Ensuring Your Website Navigation Converts

In this episode, Jon and Ryan discuss the importance of website navigation in ecommerce growth. They cover 10 tips for website navigation and share best practices to help customers avoid confusion.

by Angel Earnshaw headshot Angel Earnshaw // 28 min read

Read More →
customer using card to pay for paywall strategy

Conversion Rate Optimization

Optimizing Paywall Strategy for Digital Media (and How We Boosted The Economist’s Subscriptions by 5%)

Convincing users to pay for content can be challenging. We share tips and best-in-class examples to help you optimize your paywall strategy.

by Natalie Thomas Natalie Thomas // 13 min read

Read More →

Conversion Rate Optimization

Encouraging a “test and learn” culture to keep innovation fresh after 30 years in business

How Studio M encouraged a culture of testing and experimentation by partnering with The Good to improve their customer journey.

by caroline appert profile picture Caroline Appert // 9 min read

Read More →
image of a calendar to show delivery dates

Conversion Rate Optimization

How Estimated Delivery Dates (EDDs) Enhance User Experience and Drive Transactions for Ecommerce Brands

Adding estimated delivery dates to your PDP enhances user experience. Today we look at examples of brands leveraging this technique.

by adam p headshot Adam Perkiomaki // 9 min read

Read More →
person using their card to pay during checkout process

Conversion Rate Optimization

10 Of The Best Checkout Page Design Examples to Inspire Your Own

In this article, we review our favorite checkout page designs. We explain why we like them and how they could be improved.

by caroline appert profile picture Caroline Appert // 12 min read

Read More →
feature image showing Jon and Ryan in the title card of the episode

Drive & Convert

Drive and Convert (Ep. 073): 5 Tests To Run On (Almost) Any Ecommerce Site

It can be a challenge to come up with the right areas for optimization. In this episode, Jon and Ryan talk about the five tests that consistently deliver results.

by caroline appert profile picture Caroline Appert // 40 min read

Read More →
customer making a purchase on an ecommerce website and increasing revenue and conversion rate as a result of a winning test

Conversion Rate Optimization

Winning Tests & What The Learnings Can Teach Your Brand

These are winning tests from a CRO agency with over a decade of experience. Learnings and actionable takeaways included for your brand.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 6 min read

Read More →
group of engaged people using different devices due to ecommerce personalization

Customer Experience

Using Ecommerce Personalization to Deliver Engaging Customer Experiences

Ecommerce personalization is a powerful way to tailor the customer experience to each shopper. Learn how it works and how to use it in this article.

by maggie paveza Maggie Paveza // 14 min read

Read More →

Posts navigation

1 2 … 5 Next →
Get great ecommerce insights delivered to your inbox every week.
Subscribe now
  • Services
    • Conversion Growth Program™
    • Conversion Audit
    • Wireframe Audit
    • View All Services →
  • Case Studies
    • Xerox
    • Swiss Gear
    • The Economist
    • Fully
    • View All Case Studies →
  • Resources
    • Insights Newsletter
    • Ecommerce Insights Show
    • CRO Books
    • Stuck Score Report™
    • CRO Calculators
  • Company
    • About The Good
    • B Corp Profile
    • Careers
    • Privacy Policy
    • Contact Us
  • Products
    • UserInput

Our mission is to remove all the bad online experiences until only the good remain.

© 2023 The Good Group, Inc.

B Corporation Certified

Get In Touch

2035 NW Front Avenue, Suite 202
Portland, OR 97209

Phone: +1(503)488-5935