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customer making a purchase on an ecommerce website and increasing revenue and conversion rate as a result of a winning test

Conversion Rate Optimization

Winning Tests & What The Learnings Can Teach Your Brand

These are winning tests from a CRO agency with over a decade of experience. Learnings and actionable takeaways included for your brand.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 6 min read

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group of engaged people using different devices due to ecommerce personalization

Customer Experience

Using Ecommerce Personalization to Deliver Engaging Customer Experiences

Ecommerce personalization is a powerful way to tailor the customer experience to each shopper. Learn how it works and how to use it in this article.

by maggie paveza Maggie Paveza // 14 min read

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Image of a user going through one of the best onboarding experiences

Customer Experience

11 Examples of the Best Onboarding Experiences in SaaS to Inspire Your Own

Most onboarding experiences can make or break a product. Here are examples of great onboarding experiences, including key tips like tailoring your flow to individual needs, creating quick wins, and pushing value.

by caroline appert profile picture Caroline Appert // 12 min read

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Preview of The Good website and logo with the 12 Days of Teardowns logo

Conversion Rate Optimization

12 Website Reviews By Experts in Conversion Optimization

We’re recapping our 12 days of teardowns campaign. Explore this year’s conversion-focused website reviews and actionable advice.

by caroline appert profile picture Caroline Appert // 5 min read

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Drive & Convert

Drive and Convert (Ep. 069): Why Brand-First CRO Won’t Replace User-First CRO

In this episode, Jon and Ryan talk about the ongoing debate between brand-first and user-first CRO. They discuss what brand-first CRO means, the pros and cons of each approach and how to blend the two together in order to achieve the best results.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 28 min read

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Image showing customer navigating online product's page

Customer Experience

Why Brand-Centric CRO Won’t Replace User-First CRO

CRO is ultimately about what the user wants and needs. But that doesn’t mean your branding isn’t important. Companies can create a successful synergy between the two by maintaining brand values and uniqueness while optimizing for a better customer experience.

by Natalie Thomas Natalie Thomas // 8 min read

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Image of Nicole Baqai with episode title

Podcast

How to Streamline Customer Support to Improve Efficiency (& Customer Experience) with Nicole Baqai

In this episode, we talk to Nicole Baqai, a Strategic Partnerships Manager at Gorgias. She shares how to streamline your customer support to create a better relationship with customers.

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Podcast

Creating a Work Environment for Success – Q&A with Jon MacDonald and Natalie Thomas

In this special Q&A episode, we talk to Jon MacDonald, Founder and CEO of The Good and Natalie Thomas, our Director for CRO and UX Strategy. We're answering questions about ecommerce, CRO, working remotely, and agency life at The Good.

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Customer Experience

How to Personalize Your Ecommerce Marketing Strategy with Product Recommendation Quizzes

Incorporating product recommendation quizzes into your personalization strategy boosts average order value and conversions. Here’s how to get started.

by joanne wu Joanne Wu // 8 min read

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