Customer Experience

How to Personalize Your Ecommerce Marketing Strategy with Product Recommendation Quizzes

Incorporating product recommendation quizzes into your personalization strategy boosts average order value and conversions. Here’s how to get started.

by joanne wu Joanne Wu // 8 min read

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Customer Experience

How To Build Personas For More Inclusive Design [A 10-Step Process]

We're on a mission to make the internet a better place for everyone. With this 10-step process, we begin to do just that.

by Karthiyesan Balasankar Karthiyesan Balasankar // 13 min read

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Conversion Rate Optimization

How to Optimize Your Google Shopping Traffic and Improve Your Ecommerce Bounce Rate  

Here are our top strategies to convert comparison shoppers on your site and make the most of Google Shopping traffic.

by Natalie Thomas Natalie Thomas // 7 min read

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Customer Experience

Creating the Ultimate Above the Fold Strategy – And Why It Matters

A complete guide to what above the fold content is, why it still matters, and exactly how to optimize yours for better conversion rates.

by Jon MacDonald // 11 min read

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sticky add to cart header

Customer Experience

How (And When) To Use a Sticky Add to Cart Button For Improved User Experience

We've tried and tested how to use a sticky add to cart button for more conversions and a better user experience.

by maggie paveza Maggie Paveza // 10 min read

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Wheelership Case Study - Narrative Header

Conversion Rate Optimization

Little-by-little: small steps that make a big difference (like over $2 million in annualized revenue)

by Jon MacDonald // 13 min read

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Conversion Rate Optimization

21 Ecommerce Product Recommendation Tips (That Increase Conversions)

Including intelligent ecommerce product recommendations as part of your user experience can increase the average order value of your conversions. Here's how to get started.

by Jon MacDonald // 15 min read

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Conversion Rate Optimization

Understanding The UX Research Process: A Guide For Ecommerce Brands

Here’s our guide on the UX research process, including our unique 5 step approach to gathering ecommerce insights through quantitative and qualitative research.

by Natalie Thomas Natalie Thomas // 14 min read

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The Telegraph Case Study

Conversion Rate Optimization

How The Telegraph increased conversion rates while improving subscriber quality 

This is how a partnership between The Good & The Telegraph resulted in reduced cancellations and improved subscriber quality.

by Jon MacDonald // 16 min read

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