customer research
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
customer journey
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Learn about how you can stay user-centered with insights on research, testing, and rapid experimentation.
data driven
Learn how the Users Flow report can point out roadblocks and help you make changes to enhance your user experience.
by David Hoos // 7 min read
When it comes to ecommerce, feedback is essential. Here’s how the Goal Flow report can illuminate your sales funnel and improve your customer experience.
by David Hoos // 6 min read
Google Analytics tracking is foundational to conversion rate optimization. Here’s a simple guide to get started with Enhanced Ecommerce reporting.
by David Hoos // 8 min read
Data can show you what happened, but how do you understand why? Using a customer satisfaction survey is the key. Here are the best questions you should be asking.
by David Hoos // 17 min read
A data-driven comparison of the costs of building an in-house optimization team versus hiring a third-party firm.
by The Good // 12 min read
research
Learn how to leverage your increased holiday traffic for long-term growth instead of simply resorting to short-term seasonal discounts.
by Jon MacDonald // 8 min read
Learn about the seven key performance indicators that will help you grow your ecommerce business.
by James Sowers // 15 min read
ecommerce
While the GDPR may represent an extra burden to your business, it may also deliver some long term benefits.
It's important to consider these 10 touch points before deciding on one of the most crucial tools in your ecommerce toolkit.
by Jon MacDonald // 12 min read
David Hoos
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7 min read
Jon MacDonald
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8 min read
James Sowers
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15 min read
