Data & Analytics
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
Customer Experience
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Optimization
Conversion rate optimization is one of the marketing activities most suited to appeal to executive leadership. This white paper explains why.
by The Good // 14 min read
Watch this popular webinar where we highlight common navigation bottlenecks and how to fix them.
by The Good // 1 min read
Customer Acquisition
Between inbound marketing, paid ads, and conversion optimization, it can be hard to know where to start. Consider this approach.
by The Good // 17 min read
by The Good // 13 min read
Your chances of getting an increase in your CRO budget are much higher if you can highlight the bottom-line results. Here's how to do that.
A structured testing process is key to long-term revenue gains. Like small retirement account deposits, consistent steady improvements in your website compound and lead to strong sustained growth.
by The Good // 15 min read
The solution to ecommerce growth is not a silver bullet, it is creating an iteration engine through consumer focused testing. By following a data-backed step-by-step process, it’s possible to achieve consistent compound growth.
We recently wrote a guest post for our friends at Inc.com. Read the introduction and check out the full article.
These statistics highlight why your brand can't ignore the importance of having a robust video marketing strategy.
by The Good // 21 min read
