Natalie Thomas - The Good

Optimization

How Ecommerce Brands Can Run Successful Multivariate Testing

Use this guide to multivariate testing to learn how your ecommerce brand can pinpoint the right combination of web elements that drive conversions.

by Natalie Thomas // 10 min read

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Customer Experience

How Ecommerce Brands Can Create a Conversion-Powered Customer Journey Map

A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.

by Natalie Thomas // 13 min read

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Optimization

5 Common Site Features That Are Actually Conversion Killers

Improve your conversion rate by identifying some of the most common site features that are killing your conversions.

by Natalie Thomas // 7 min read

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ecommerce-product-filters-checklist-header

Optimization

25 Ecommerce Product Filters With UX Design Strategies

Effective product filters are the fastest way to get your consumers from the home page to the product detail page. Here's how to get started.

by Natalie Thomas // 15 min read

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Optimization

How to Build an Efficient A/B Testing Roadmap

A well-structured testing roadmap is essential to operating an efficient optimization program. Here's how to build one.

by Natalie Thomas // 11 min read

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Optimization

How to Run Concurrent A/B Tests without Compromising Results

Determining the appropriate velocity of testing for your team can be a challenge. This Insight identifies why we prefer velocity over testing in isolation, and how to carry out high velocity A/B testing on your own.

by Natalie Thomas // 6 min read

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