customer research
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
customer journey
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
understand your customers
Learn how usability audits can uncover points of friction in your ecommerce customer journey and in turn convert more visitors into buyers.
by Natalie Thomas // 9 min read
customer experience
Use this guide to multivariate testing to learn how your ecommerce brand can pinpoint the right combination of web elements that drive conversions.
by Natalie Thomas // 10 min read
conversion rate optimization
Improve your conversion rate by identifying some of the most common site features that are killing your conversions.
by Natalie Thomas // 7 min read
convert more customers
Effective product filters are the fastest way to get your consumers from the home page to the product detail page. Here's how to get started.
by Natalie Thomas // 15 min read
a/b testing
A well-structured testing roadmap is essential to operating an efficient optimization program. Here's how to build one.
by Natalie Thomas // 11 min read
Determining the appropriate velocity of testing for your team can be a challenge. This Insight identifies why we prefer velocity over testing in isolation, and how to carry out high velocity A/B testing on your own.
by Natalie Thomas // 6 min read
Natalie Thomas
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Natalie Thomas
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